# Lights as Toys Matt By Ayman | Published 2008-04-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/light-matt References: [weidekamp.de](http://www.weidekamp.de/llotllov/index.htm) Get up, close and personal with this [flexible and dynamic light design](https://www.trendhunter.com/trends/Woaw) that promises its user a high level of entertainment and fun. According to the designers, the [knitted light object](https://www.trendhunter.com/trends/drape-light), called **Matt**, is meant to be moved and played with. Through the use of an [environmentally-friendly energy saving bulb](https://www.trendhunter.com/trends/geolectric-lantern) with no heat emission, Matt can be "your friend all the way through long, platonic reading nights." Matt is designed by the creative [llot llove](http://www.weidekamp.de/llotllov/index.htm) from Germany. It was recently showcased at the Zona Tortona in **Milan Design Week** 2008. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 30% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Flexible Light Design:** Disruptive innovation opportunity: Develop customizable light installations that can be moved and played with. - **Environmentally-friendly Bulbs:** Disruptive innovation opportunity: Create energy-saving bulbs with no heat emission for various lighting applications. - **Interactive Lighting:** Disruptive innovation opportunity: Invent interactive lighting products that provide entertainment and fun while being functional. ### Where This Applies - **Lighting Design:** Disruptive innovation opportunity: Revolutionize the lighting design industry by incorporating flexibility and interactivity into new products. - **Energy Conservation:** Disruptive innovation opportunity: Explore energy-saving strategies and develop technologies to reduce heat emission while maintaining lighting efficiency. - **Entertainment and Recreation:** Disruptive innovation opportunity: Merge lighting technology with entertainment and recreation to create novel experiences for consumers. ## Related on Trend Hunter - [Artistic Magnetic Lamp Designs](https://www.trendhunter.com/trends/scacco-matto-lamp.md) - [Hat-Like Fabric Illuminators](https://www.trendhunter.com/trends/flying-lamp.md) - [Interactive Lamp Designs](https://www.trendhunter.com/trends/tangent-lamp.md) - [Dynamic Geometric Lighting](https://www.trendhunter.com/trends/the-drape-light.md) - [Touch-Enhanced Glass Lamps](https://www.trendhunter.com/trends/bolita.md) - [Melt-Resembling Portable Lamps](https://www.trendhunter.com/trends/melt-light.md) - [Math-Driven Lighting Sculptures](https://www.trendhunter.com/trends/alba-light.md) - [Warm LED Artful Lamps](https://www.trendhunter.com/trends/bellboy-table-lamp.md) - [Shape-Shifting Modular Lamps](https://www.trendhunter.com/trends/moodi.md)