# Light Strawberry-Lemonade Lagers 'Naturdays' is a Sessionable Light Lager with a Refreshing Flavor By Laura McQuarrie | Published 2019-03-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/light-lager References: [bevindustry](https://www.bevindustry.com/articles/91920-naturdays) & [naturallight](https://www.naturallight.com/our-beers/naturdays.html) Natural Light created 'Naturdays' as a sessionable light lager with the flavors of ripe strawberries and fresh lemonade. The laid-back lager appeals to those who value a price point, a sweeter flavor profile and all-day refreshment—Natural Light also describes Naturdays as being perfect "for those who like strawberry lemonade... and drinking beer." To express its bold yet relaxed spirit, the low-ABV lager is packaged in a bright 12-ounce aluminum can with pink flamingos. This animal, in particular, was chosen because the birds are "social creatures who embrace the Natty lifestyle." With the rise of low-and no-alcohol products, consumers who are looking to lead healthier lives are opting for lighter beers with lower levels of alcohol. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 20% | Activity: 3% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Low-and No-alcohol Beers:** Opportunity to create lighter beers with lower levels of alcohol to meet the rising demand for healthier beverage options. - **Fruit-infused Lagers:** Innovation opportunity to develop light lagers infused with various fruit flavors to appeal to consumers seeking refreshing and unique tastes. - **Sessionable Craft Beers:** Potential for crafting sessionable and flavorful beers that cater to consumers looking for all-day refreshment and more accessible drinking options. ### Sectors Adopting This - **Beverage Manufacturing:** Disruptive innovation opportunity for beverage manufacturers to meet the demand for low-alcohol and fruit-infused beer options. - **Craft Beer Industry:** Innovative possibilities for craft beer breweries to create sessionable and flavorful beers that appeal to a wider consumer base. - **Flavoring Industry:** Opportunity for flavoring companies to develop and supply various fruit flavors to be infused into light lagers, catering to consumers seeking unique taste experiences. ## Related on Trend Hunter - [Rainy-Day Beer Giveaways](https://www.trendhunter.com/trends/natural-light-beer-is.md) - [Refreshing Alcoholic Seltzer Flavors](https://www.trendhunter.com/trends/ntrl-strawberry.md) - [Fruity Non-Alcoholic Beers](https://www.trendhunter.com/trends/labatt-blue-light-nonalc-strawberry-acai.md) - [Berry Citrus Light Beers](https://www.trendhunter.com/trends/labatt-blue-light-raspberry-lemon.md) - [Flagship Light Lagers](https://www.trendhunter.com/trends/light-lagers.md) - [Spiked Sparkling Lemonade Drinks](https://www.trendhunter.com/trends/ntrl-lemonade-vodka-seltzer.md) - [Refreshing Lemon Flavor Beers](https://www.trendhunter.com/trends/honey-lemon-light.md) - [Eye-Catching Light Lager Cans](https://www.trendhunter.com/trends/living-the-dream.md) - [Vodka Soda Lemonades](https://www.trendhunter.com/trends/vodka-soda-lemonade.md)