# Fortified Chocolate Dessert Drinks The Horlicks Light Instant Chocolate is Low in Calories By Michael Hemsworth | Published 2018-12-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/light-instant-chocolate References: [conveniencestore](https://www.conveniencestore.co.uk/products/horlicks-unveils-new-lower-sugar-hot-chocolate/574831.article?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=rss) & [horlicks](http://www.horlicks.co.uk) The [Horlicks](https://www.trendhunter.com/trends/horlicks-malt-drink-mixes) Light Instant Chocolate drink has been launched by the brand as a new product for consumers seeking a delicious chocolatey beverage without all the sugar and other ingredients found in traditional mixes. The malt drink comes in jars and sachets, and is crafted with 6.6% fat-reduced cocoa powder, 13% [malted barley](https://www.trendhunter.com/trends/nestl-milo-pro) and contains far less sugar, calories and salt than in the previous iteration. The fortified drink contains 14 vitamins and minerals to make it a beneficial dessert drink to enjoy in favor of traditional [hot chocolate](https://www.trendhunter.com/trends/calm-hot-cocoa) this holiday season. The Horlicks Light Instant Chocolate drink is sure to be a hit amongst the growing number of health-conscious consumers seeking out beneficial food products that maintain a low caloric content. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 8% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Low-calorie Fortified Drinks:** Opportunity to create more fortified drinks that are low in sugar and calories to cater to the health-conscious consumer market. - **Fat-reduced Cocoa Powders:** Innovation opportunities to create new chocolate products using fat-reduced cocoa powder to meet the demand for healthier dessert options. - **Malted Barley-based Drinks:** Opportunity to create new drinks utilizing malted barley as an ingredient to cater to health-conscious and organic food consumers. ### Where This Applies - **Food and Beverage Industry:** Produce more health-conscious, low-calorie, and fortified drinks as opposed to traditional high-calorie sugary drinks in the food and beverage industry. - **Health and Wellness Industry:** Expand the product range by tapping into the health and wellness industry and catering to health-conscious consumers who prioritize mindful consumption and consuming food and beverages that are low in calories and sugar. - **Organic Food Industry:** Utilizing fortified malted barley based drinks can lead to innovation opportunities in the organic food sector catering to the increasing demand for healthier alternatives amongst consumers. ## Related on Trend Hunter - [Pudding-Flavored Drink Mixes](https://www.trendhunter.com/trends/horlicks-malt-drink-mixes.md) - [Low-Calorie Chocolate Nougat Bars](https://www.trendhunter.com/trends/cadbury-delights.md) - [Malted Porridge Cereals](https://www.trendhunter.com/trends/malted-porridge.md) - [Functional Nourishing Shakes](https://www.trendhunter.com/trends/nourishing-shakes.md) - [Permissible Hot Chocolate Pods](https://www.trendhunter.com/trends/tassimo-cadbury.md) - [Chocolaty Vegan-Friendly Drink Mixes](https://www.trendhunter.com/trends/instant-drink.md) - [Mushroom-Powered Hot Chocolate Mixes](https://www.trendhunter.com/trends/renude-reishi-cacao.md) - [Ready-Mixed Hot Chocolates](https://www.trendhunter.com/trends/chocomel-hot-chocolate.md) - [Candy Bar Dessert Pots](https://www.trendhunter.com/trends/white-chocolate-caramel-crme-dessert.md)