# Light Ice Cream Pops Halo Top Pops are Protein-Packed and Low in Calories By Laura McQuarrie | Published 2020-05-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/light-ice-cream-pops References: [prnewswire](https://www.prnewswire.com/news-releases/halo-top-releases-new-line-of-bigger-pops-for-dessert-lovers-on-the-go-301053076.html) & [halotop](http://www.halotop.com) Those who love Halo Top's [low-calorie frozen desserts](https://www.trendhunter.com/trends/oppo-refreshed) will enjoy that they can treat themselves to [light ice cream pops](https://www.trendhunter.com/trends/frios-plus) from the brand in bigger sizes. The new and improved Halo Top Pops are as creamy and conveniently packaged as ever, and they can be purchased in flavors like Mint Chip and Sea Salt Caramel, as well as an entirely new flavor that's exclusive to the Pops lineup—Brownie Batter. This exclusive flavor promises "all of the rich, chocolaty flavor of a classic baked good in frozen pop form" and it includes decadent swirls of real brownie batter. The [protein-packed light ice cream treats](https://www.trendhunter.com/trends/protein-pints) boast only 100 to 110 calories per pop, and six grams of protein, offering feel-good treats that don't mean compromising a well-balanced life. Image Credit: Halo Top ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 21% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Low-calorie Dessert Pops:** Halo Top Pops' successful move into low-calorie dessert pops presents opportunities for other dessert companies to expand into healthier options for their products. - **Protein-fortified Treats:** Protein-packed desserts like the Halo Top Pops highlight an opportunity for the food industry to market healthier desserts to athletes and fitness enthusiasts. - **Innovative Flavors in Convenient Packaging:** The new Halo Top Pops' exclusive Brownie Batter flavor, packaged in a convenient pop form, suggests that there is an opportunity for more dessert brands to explore unique flavors and packaging ideas to offer something new and convenient to consumers. ### Sectors Adopting This - **Dessert Industry:** The Halo Top Pops' success in the dessert industry presents an opportunity for other companies to expand their product line to include healthier and unique options. - **Food Manufacturing Industry:** Protein-rich, low-calorie treats like Halo Top Pops suggest an opportunity for the food manufacturing industry to explore healthier snack manufacturing techniques. - **Convenience Store Industry:** Innovative products like Halo Top Pops offer opportunities for convenience stores to add unique and healthier treats to their product offerings to cater to health-oriented consumers. ## Related on Trend Hunter - [Frozen Granola-Infused Yogurt Pops](https://www.trendhunter.com/trends/halo-top-frozen-yogurt-pops.md) - [Reduced Sugar Sorbets](https://www.trendhunter.com/trends/fruit-sorbet-pints.md) - [Topping-Packed Ice Cream Pints](https://www.trendhunter.com/trends/halo-top-mixins.md) - [Desert-Inspired Keto-Friendly Ice Creams](https://www.trendhunter.com/trends/halo-top-keto.md) - [Cake Batter Ice Creams](https://www.trendhunter.com/trends/chocolate-cake-batter.md) - [Guilt-Free Ice Creams](https://www.trendhunter.com/trends/cookies-cream-and-chocolate-caramel-brownie.md) - [Dual-Flavor Low-Calorie Ice Creams](https://www.trendhunter.com/trends/vanilla-chocolate-twist.md) - [Healthy Indulgent Treats](https://www.trendhunter.com/trends/singleserve-cake-cups.md) - [Lower-Calorie Baking Mixes](https://www.trendhunter.com/trends/halo-top-desserts.md)