# Light Gin Spirits Beefeater's Lower-ABV Spirit Supports More Balanced Lifestyles By Laura McQuarrie | Published 2021-01-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/light-gin References: [packagingoftheworld](https://www.packagingoftheworld.com/2021/01/beefeaters-new-low-alcohol-spirit-drink.html) & [beefeatergin](https://www.beefeatergin.com/) As people strive to lead more balanced lifestyles, alcohol brands are responding by creating lower-ABV versions of their products, including Beefeater, which recently introduced a [light gin in Spain](https://www.trendhunter.com/trends/beefeater-grapefruit). The first-of-its-kind product from the brand helps to meet the growing demand for [low- and no-ABV spirits](https://www.trendhunter.com/trends/citadelle-00), all the while offering an experience that's familiar. Beefeater's new product is said to maintain the same flavor as ever yet the full-flavored light spirit has half the alcohol as usual. [Beefeater Light](https://www.trendhunter.com/trends/pernod-ricard-2) sets itself apart with a predominantly blue color scheme and rich details like embossing to create a tactile paper label on the bottle. Alcohol brands like Beefeater are creating new products that prioritize flavor, especially as new generations don't necessarily see alcohol as a must-have for socializing with others. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 55% | Activity: 48% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Low-abv Spirits:** Brands are creating lower-ABV versions of their products to satisfy the growing demand for healthier options and more balanced lifestyles. - **Flavorful Light Spirits:** Brands are offering light versions of their spirits that maintain the same flavor but with less alcohol, creating new opportunities for innovation and differentiation. - **Alcohol-free Alternatives:** Brands are developing new low- and no-ABV products that cater to consumers who don't necessarily see alcohol as a must-have for socializing with others, presenting opportunities for innovation in product development and marketing. ### Industries Being Reshaped - **Alcoholic Beverages:** The alcoholic beverages industry can create low-ABV and flavorful light spirits to cater to the growing market demand for healthier options and more balanced lifestyles. - **Hospitality:** The hospitality industry can offer alcohol-free alternatives that cater to consumers who don't necessarily see alcohol as a must-have for socializing with others, creating new experiences and enhancing brand loyalty. - **Product Packaging:** With the introduction of Beefeater Light's tactile paper label on the bottle, the product packaging industry can explore new design ideas that enhance the customer experience of drinking low-ABV and flavorful light spirits. ## Related on Trend Hunter - [Non-Alcoholic Gin Variants](https://www.trendhunter.com/trends/pernod-ricard-2.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/beefeater-00.md) - [Low-Alcohol Spirit Ranges](https://www.trendhunter.com/trends/light-spirits.md) - [Low-Alcohol Gin Distillates](https://www.trendhunter.com/trends/drop-of-gin.md) - [Ultra-Concentrated Gin Bottles](https://www.trendhunter.com/trends/low-alcohol-gin-spirit.md) - [Lower-ABV Herbal Spirits](https://www.trendhunter.com/trends/basbas.md) - [Premium Light Spirit Drinks](https://www.trendhunter.com/trends/light-spirit-drinks.md) - [Low-ABV Light Tequilas](https://www.trendhunter.com/trends/light-tequila.md) - [Zero-ABV London Dry Gins](https://www.trendhunter.com/trends/haymans-london-0.md)