# Female-Targeted Greek Yogurts The New Light & Free Range is Designed for Health-Conscious Women By Katherine Pendrill | Published 2016-04-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/light-free References: [foodbev](http://www.foodbev.com/news/danone-targets-young-women-with-new-range-of-greek-yogurts/) & [corporate.danone](http://corporate.danone.co.uk/en/discover/what-we-do/fresh-dairy-products/our-brands/) [Danone's](https://www.trendhunter.com/trends/danone-skyr) new Light & Free Greek yogurt range is designed to appeal to health-conscious women. With more consumers concerned about the consumption of fat and added sugars, there is a growing demand for better-for-you versions of popular products. This yogurt range is specifically designed to appeal to women who are watching what they eat. The new Light & Free range consists of [Greek-style yogurt](https://www.trendhunter.com/trends/chobani-high-protein) in five popular fruit flavors: cherry, peach, raspberry, strawberry and blueberry. Unlike other Greek yogurts, the products in this new line are [free from fat and added sugars](https://www.trendhunter.com/trends/yoplait-petits-filous-and-frubes). As a result, each yogurt only consists of 58 to 61 calories per serving, which is 30 percent less than the amount of calories found in most full-fat yogurts. To make the product even more appealing to women, the yogurts feature fashion-inspired packaging that helps the range stand out from comparable products. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 20% | Activity: 27% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Health-conscious Greek Yogurts:** Development of Greek yogurt lines that cater to the health-conscious consumers who are concerned about the consumption of fat and added sugars. - **Better-for-you Yogurts:** Growing demand for healthier versions of popular products, resulting in the manufacturing of Greek yogurt products free from fat and added sugars. - **Fashion-inspired Packaging:** Fashion-inspired packaging that helps the yogurt line stand out from its competitors. ### Where This Applies - **Dairy Industry:** The dairy industry is one of the primary industries that can take advantage of the demand for health-conscious Greek yogurts and create new lines of healthier products. - **Food and Beverage Industry:** The food and beverage industry can take advantage of the growing demand for better-for-you products and develop new healthier versions of their popular products. - **Packaging Industry:** The packaging industry has an opportunity to develop more innovative and unique packaging designs that can help products stand out from their competitors in the market. ## Related on Trend Hunter - [Low-Calorie Greek Yogurts](https://www.trendhunter.com/trends/lowcalorie-greek-yogurts.md) - [Free-From High-Protein Yogurts](https://www.trendhunter.com/trends/danone-skyr.md) - [Functional Lifestyle-Driven Yogurts](https://www.trendhunter.com/trends/arla-yogurt-products.md) - [Nutrition-Driven Yogurt Products](https://www.trendhunter.com/trends/odysea-greek-yogurt.md) - [Expanded UK Yogurt Ranges](https://www.trendhunter.com/trends/arla-1.md) - [Adult-Targeted Icelandic Yogurts](https://www.trendhunter.com/trends/yoplait-skyr.md) - [Whipped Greek Yogurts](https://www.trendhunter.com/trends/whipped-greek-yogurts.md) - [Greek Frozen Yogurt Pints](https://www.trendhunter.com/trends/greek-frozen-yogurt-pints.md) - [High-Protein Yogurt Cups](https://www.trendhunter.com/trends/yoplait.md)