# Charitable Feel-Good Lights New 'Light for a Cause' Charity Will Have You Glowing Inside and Out By | Published 2013-05-09 | Updated 2013-05-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/light-for-a-cause References: [indiegogo](http://www.indiegogo.com/projects/let-s-show-my-balls-off-to-richard-branson) & [facebook](https://www.facebook.com/LightForCause/photos_stream) The Original Groovy Light, a product that funkifies any get-together you may want to spice up, has recently extended into the world of charity with their new project, 'Light for a Cause.' The charity raises money for The Virgin Unite Foundation which focuses on helping the homeless and providing clean drinking water around the world. For every Groovy Light purchased, 'Light for a Cause' will donate $5 to The Virgin Unite Foundation. The Original Groovy Light itself is a fun decoration for any patio party or special event. They come in a bunch of groovy colors, such as Happy Orange and Flaming Red. Light for a Cause is a spectacular undertaking by a group of people who just want to make a difference using their already innovative product. Hopefully with their donations they'll be able to spread a little light to deserving people around the world. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 42% | Activity: 45% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### Why This Trend Is Growing - **Charitable Lighting:** Disruptive innovation opportunity: Creating innovative lighting products that contribute to charitable causes. - **Socially Responsible Promotions:** Disruptive innovation opportunity: Developing promotional campaigns that support charitable organizations and inspire consumer participation. - **Philanthropic Partnerships:** Disruptive innovation opportunity: Establishing partnerships between businesses and nonprofit organizations to create mutually beneficial initiatives. ### Industries Being Reshaped - **Home Decor:** Disruptive innovation opportunity: Integrating charitable initiatives into the design and manufacturing of home décor products. - **Event Management:** Disruptive innovation opportunity: Incorporating charitable elements into event planning and production to create unique and impactful experiences. - **Marketing and Advertising:** Disruptive innovation opportunity: Developing innovative marketing strategies that promote charitable causes and encourage consumer engagement. ## Related on Trend Hunter - [Festive Display Contests](https://www.trendhunter.com/trends/truly-keep-it-light-holiday-edition.md) - [All-In-One Festive Lighting](https://www.trendhunter.com/trends/lighting-experience.md) - [Floating LED Lights](https://www.trendhunter.com/trends/poof-light.md) - [Dazzling Gradient Lighting Systems](https://www.trendhunter.com/trends/star-bulb.md) - [Sustainable Solar Portable Lights](https://www.trendhunter.com/trends/iggy-lamp.md) - [Mood-Setting Adventurous Lighting](https://www.trendhunter.com/trends/guidelight.md) - [Smart Fairy Lights](https://www.trendhunter.com/trends/smart-fairy-lights.md) - [Light-Oriented Outdoor Decor](https://www.trendhunter.com/trends/govee1.md) - [Charitable Christmas Decoration](https://www.trendhunter.com/trends/charitable-christmas-decoration.md)