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# Light CafÃ©
Swedish Light Therapy Over Coffee

By Peter Tanner | Published 2006-12-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/light-cafe-swedish-light-therapy-over-coffee
References: [aftonbladet.se](https://www.aftonbladet.se/vss/kvinna/story/0,2789,705458,00.html) & [iglo.se](http://www.iglo.se)

With Stockholm only receiving five hours of light a day in winter, the Swedish capital's office workers have found a new way to escape to sun. After taking off their shoes and slipping into white robes provided at the door, patrons at the Iglo LjuscafÃ© sip their [morning coffe](https://www.trendhunter.com/trends/oretta-caffe) while soaking in [artificial sun beaming from special lights](https://www.trendhunter.com/trends/sunled-sunbooster).

Sun deprived Stockholmers usually spend an hour "ljusing" (literally "brightening" in English) at the cafÃ©. Breakfast and an hour of [light treatement](https://www.trendhunter.com/trends/resonance-lamp) will run you 160 Sweden Krona, about $24 U.S.

According to Terri Herrera Eriksson, cell phones are "absolutely forbidden" in the cafÃ© and no music is played. The Iglo LjuscafÃ©'s website states that a visit to the cafÃ© can also help with jetlag, making a visit a must for international business travelers to the bustling city.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 29% | Activity: 57% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Light Therapy:** The use of artificial sun beaming from special lights to combat sun deprivation in regions with limited sunlight.
- **Wellness Cafés:** Cafés that offer not only food and drinks, but also wellness treatments to enhance the customer's well-being.
- **Technology-free Zones:** Spaces where electronic devices are strictly prohibited to promote relaxation and disconnection from digital distractions.

### Sectors Adopting This

- **Hospitality:** The hospitality industry can incorporate light therapy treatments in their services to provide a unique and beneficial experience to their guests.
- **Wellness:** Wellness centers and spas can integrate light therapy as a new and innovative treatment option for their customers.
- **Travel:** The travel industry can promote light cafés as a destination for business travelers seeking to combat jetlag and improve their well-being during their trips.

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