# Insect-Themed Light Bulb Branding These Boxes Interact with Their Contents in a Clever Way By Mishal Omar | Published 2016-09-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/light-bulb-branding References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/09/cs-electric.html) This light bulb branding interacts with the products it holds in a way that puts them on display and emphasizes their features. The boxes were designed by Angelina Pschikova for CS -- the largest electrical company in Belarus. Inspired by Thomas Edison's mention of fireflies, the boxes were created with [old-fashioned illustrations](https://www.trendhunter.com/trends/good-to-read) of black and white insects in the same style as old biological textbooks may show. The [boxes reveal strategically placed holes](https://www.trendhunter.com/trends/flutterbox) where parts of the insects' bodies would otherwise be, making it look like the light bulbs underneath make up the rest of the insects. This light bulb branding is unique in the creative way it shows off its relatively standard products while making them more interesting for consumers. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 89% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Interactive Packaging:** Exploring ways to create packaging that interacts with the products it holds, enhancing the consumer experience. - **Biologically-inspired Design:** Using nature-inspired aesthetics to create visually engaging and unique product packaging. - **Revitalizing Standard Products:** Finding innovative ways to make relatively ordinary products more appealing and intriguing to consumers. ### Who This Affects Most - **Electrical Supply:** Investigating how the electrical supply industry can integrate interactive and visually captivating packaging designs for their products. - **Traditional Packaging:** Exploring opportunities for the packaging industry to incorporate biologically-inspired design concepts to enhance product presentation and consumer engagement. - **Consumer Goods:** Identifying strategies for consumer goods companies to revitalize their standard products through creative and attention-grabbing packaging solutions. ## Related on Trend Hunter - [Adorable Bee-Inspired Candlesticks](https://www.trendhunter.com/trends/beeinspired-candlesticks.md) - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md) - [Dazzling Gradient Lighting Systems](https://www.trendhunter.com/trends/star-bulb.md) - [Power Strip Illuminated Concepts](https://www.trendhunter.com/trends/lightbox-power-strip.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Style-Conscious Anti-Insect Systems](https://www.trendhunter.com/trends/mosqo-bug-zapper.md) - [Reusable Golf Ball Packaging](https://www.trendhunter.com/trends/golf-ball-packaging.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Material-Exploring Industrial-Style Lighting](https://www.trendhunter.com/trends/industrialstyle-lighting.md)