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# Ultra-Light Bicycle Wheels
The Lew Racing Pro VT-1 Set

By Alex Covert | Published 2008-10-02 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/light-bicycle-wheels-for-light-people-lew-racing-pro-vt-1
References: [elitechoice.org](http://www.elitechoice.org/2008/10/01/lew-racing-pro-vt-1-is-worlds-lightest-and-most-expensive-wheel/) & [lewracing](http://www.lewracing.com/wheels.html)

What do you get when you make a bicycle wheel out of boron, a super lightweight material? The lightest set of bicycle wheels in the world, with both weighing in at under 850 grams.

You also get the most expensive set of wheels. $5,000 USD for both. As far as innovation goes, they still look round to me.

**Implications** - Many people who are in sports get very competitive when it comes to racing and competitions. Products that boast new innovations such as the featured [ultra-light wheels](https://www.trendhunter.com/trends/composite-spokes) are going to get the attention of sporty people who want to be the best of the best. Anything that can give someone a [competitive edge](https://www.trendhunter.com/trends/offwhite-co-wilson) is going to be well received.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 37% | Activity: 57% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Super-light Bicycle Wheels:** Introducing the use of boron to make bicycle wheels, resulting in the lightest set of bike wheels in the world.
- **Innovative Sports Equipment:** Creating high-tech sports equipment that provides a competitive edge.
- **Luxury Sporting Goods:** Developing premium and expensive sporting goods for consumers who are willing to invest in high-quality products.

### Where This Applies

- **Sports Equipment Manufacturing:** This ultra-light bicycle wheels trend flags potential opportunities for high-end sports manufacturing firms investing in research and development to create premium sporting goods.
- **Bicycle Manufacturing:** Bicycle manufacturers can seek collaborations with boron developers in order to produce the lightest bike possible with high-performance capabilities.
- **Luxury Goods:** High-end luxury goods manufacturers can identify potential for diversifying their product suite by expanding into sports goods, particularly those aimed towards consumers with disposable income.

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