# One-Swipe Mascaras The 1 Coat Wow! Extra Volumizing and Lifting Mascara Delivers Instant Results By Laura McQuarrie | Published 2023-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lifting-mascara References: [happi](https://www.happi.com/contents/view_breaking-news/2023-07-12/huda-beauty-launches-1-coat-wow-extra-volumizing-a/27284?widget=listSection) & [hudabeauty](https://hudabeauty.com/us/en_US/new/1-coat-wow%21-extra-volumizing-and-lifting-mascara-HB01021.html) [Huda Beauty's](https://www.trendhunter.com/trends/fauxfilter) community has been asking for a multi-benefit mascara that can be used without multiple steps and in response, the brand created the 1 Coat Wow! Extra Volumizing and Lifting Mascara. True to its name, this mascara only needs one dip to create impact across both eyes. With a formula that combines soft waves and a [silicone brush](https://www.trendhunter.com/trends/innovative-mascara-applicator) capable of holding just the right amount of formula, the product creates beautiful definition, length and volume. As a mascara with [multiple benefits](https://www.trendhunter.com/trends/multifunctional-mascara-moon-collection), this product has the potential to transform all lash types, including fine lashes, naturally curly lashes, dense lashes and more. This user-friendly mascara is one to reach for when instant volume and lift is desired without extra effort. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 71% | Activity: 79% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Multi-benefit Mascara:** Disruptive innovation opportunity: Develop a multi-benefit mascara that combines volumizing, lengthening, and defining properties in one swipe. - **User-friendly Mascara:** Disruptive innovation opportunity: Create a mascara that is easy to apply and delivers instant volume and lift without requiring multiple steps. - **One-dip Mascara:** Disruptive innovation opportunity: Design a mascara that requires only one dip to provide impactful results, saving time and product usage. ### Where This Applies - **Beauty & Cosmetics:** Disruptive innovation opportunity: Develop new mascara products that offer innovative features to enhance the user experience and improve lash appearance. - **Personal Care:** Disruptive innovation opportunity: Create user-friendly mascara formulations that simplify the application process and provide instant effects for customers looking for convenient beauty solutions. - **Retail:** Disruptive innovation opportunity: Introduce innovative mascara products that cater to the demand for convenient and time-saving beauty solutions, attracting customers seeking efficient makeup options. ## Related on Trend Hunter - [Lash-Lifting Statement Mascaras](https://www.trendhunter.com/trends/pupa-milano.md) - [Exaggerated Volume Mascaras](https://www.trendhunter.com/trends/pupa-milano-vamp-mascara.md) - [Gravity-Defying Wax Mascaras](https://www.trendhunter.com/trends/love-the-lift-mascara.md) - [Curvaceous Contoured Mascaras](https://www.trendhunter.com/trends/covergirl-eye-enhancer-3d-mascara.md) - [Bold Mascara Launches](https://www.trendhunter.com/trends/kush-big-hit-volumizing-mascara.md) - [Tubing Flake-Free Mascaras](https://www.trendhunter.com/trends/wrap-lash-mascara.md) - [Sleek Lash-Defining Mascaras](https://www.trendhunter.com/trends/lancome-1.md) - [Dramatic Length-Lifting Mascaras](https://www.trendhunter.com/trends/extensionist-mascara.md) - [Lightweight Buildable Mascaras](https://www.trendhunter.com/trends/paradise-big-deal-mascara.md)