# Wild Man Fashiontography The Lifted Research Group 2010 Collection Looks Better than Winter By Robyn Currie | Published 2010-01-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lifted-research-group-2010 References: [freshnessmag](http://www.freshnessmag.com/2010/01/06/lrg-spring-2010-collection-preview/) & [l-r-g](http://www.l-r-g.com) Seeing as it is currently snowing outside my window, I thought it would be fitting to look forward to the spring. The Lifted Research Group 2010 collection promises some clothes meant for [warmer weather](https://www.trendhunter.com/trends/transition-collection). The resulting lookbook, which was shot in Yosemite National Park, is crisp and fresh, and highlights the [functionality of the fashions](https://www.trendhunter.com/trends/goldwin-5). Whatever, the main point is that the Lifted Research Group 2010 is helping us get through the cold, dark days. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 52% | Activity: 28% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Outdoor Fashion:** Fashion brands are creating outdoor collections that incorporate both style and functionality. - **Nature-inspired Photography:** Fashion brands are featuring nature-inspired photography in their lookbooks to create visually striking campaigns. - **Seasonal Marketing:** Fashion brands are using seasonal marketing to highlight their products and encourage consumers to plan ahead for upcoming seasons. ### Where This Applies - **Fashion Industry:** Fashion brands are incorporating outdoor functionality and seasonal marketing in their collections to attract consumers. - **Photography Industry:** Fashion brands are hiring photographers to create nature-inspired campaigns for their collections. - **Outdoor Industry:** Fashion brands are targeting consumers interested in outdoor activities by creating clothing collections that integrate outdoor functionality. ## Related on Trend Hunter - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Rugged Winter-Ready Apparel](https://www.trendhunter.com/trends/winter-collection-2.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Seasonal Change Spring Fashion](https://www.trendhunter.com/trends/transition-collection.md) - [Elegantly Practical Performance Apparel](https://www.trendhunter.com/trends/goldwin-5.md) - [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Alpine Luxury Capsules](https://www.trendhunter.com/trends/2026-mens-ski-collection.md)