# Alcohol-Free Protein-Packed Beers The Lifted Drinks Recovery Lager Has 10-Grams of Protein By Michael Hemsworth | Published 2022-12-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lifted-drinks-recovery-lager References: [foodbev](https://www.foodbev.com/news/lifted-drinks-launch-alcohol-free-protein-enriched-beer/) & [liftedbrewing](https://liftedbrewing.com/products/lifted-lager-the-worlds-only-0-0-sports-recovery-beer)  The [Lifted Drinks Recovery](https://www.trendhunter.com/trends/lifted-blends) Lager is an alcohol-free beer beverage being launched by the Birmingham-based brand as a refreshment that's perfect for sport enthusiasts to enjoy after a game. The beer is crafted with just seven-grams of carbs and has 10-grams of [plant-based pea protein](https://www.trendhunter.com/trends/protein-soda) in ever can to make it perfect for replenishing the body post-workout. The product is priced at £23.40 for a 12-can case and is great for enjoying solo or with friends as an alcohol-free option that won't inhibit the body's recovery like conventional beer could. Co-Founder Rebecca Robinson spoke on the Lifted Drinks Recovery Lager saying, "Lifted Beer was born after a great workout when you know you need the functionality of protein shake but all you really want is an ice cold beer…We wanted to create an alcohol-free beer that tasted great and actually had post-workout benefits for your body rather than ruining your recovery." ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 72% | Activity: 91% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Alcohol-free Sports Recovery Beverages:** Brands could create more alcohol-free beverages with added nutritional benefits for fitness enthusiasts. - **Plant-based Protein Beers:** Brands could experiment with using plant-based protein sources to create healthier beer options. - **Low-carb Beer Alternatives:** Brands could focus on creating low-carb beer alternatives that cater to health-conscious consumers. ### Who This Affects Most - **Sports and Fitness:** The sports and fitness industry could benefit from offering more nutritional and functional alcohol-free beverage options for consumers. - **Beer and Alcohol:** The beer and alcohol industry could explore creating healthier and more functional beer products to cater to changing consumer preferences. - **Health and Wellness:** The health and wellness industry could collaborate with beverage brands to develop functional, health-conscious alcohol-free alternatives to traditional products. ## Related on Trend Hunter - [Functional Vitamin-Packed Lagers](https://www.trendhunter.com/trends/super-natural-lager.md) - [Alcohol-Free Functional Mushroom Beers](https://www.trendhunter.com/trends/high-dry-lager.md) - [Relaxing Alcohol-Free Beers](https://www.trendhunter.com/trends/impossibrew.md) - [Pre-Workout Brews](https://www.trendhunter.com/trends/preworkout-brew.md) - [Light Non-Alcoholic Beers](https://www.trendhunter.com/trends/athletic-lite.md) - [Adaptogenic Alcohol-Free Lagers](https://www.trendhunter.com/trends/alcoholfree-craft-beer.md) - [Functional Alcohol-Free Beers](https://www.trendhunter.com/trends/brewdog-mello.md) - [Effervescent Protein Drinks](https://www.trendhunter.com/trends/doms-proteinon.md) - [Lime-Flavored Alcohol-Free Beers](https://www.trendhunter.com/trends/partake-lime-brew.md)