# Advanced In-Store Digital Platforms Perch Uses Lift-and-Learn Technology Associated with Packaging By Elena Rahman | Published 2022-04-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/liftandlearn-technology References: [progressivegrocer](https://progressivegrocer.com/giant-food-hosts-advanced-store-digital-platform) & [perchinteractive](https://www.perchinteractive.com/) [Unilever](https://www.trendhunter.com/trends/unilever-and-be-my-eyes) partnered with retail marketing platform Perch to offer lift-and-learn technology in stores. The [interactive product display](https://www.trendhunter.com/trends/superdrug-beauty-playground) works in tandem with the product's packaging to display information on the selected item. End caps in the beauty section incorporate a digital screen that automatically senses what product the shopper touches. In response, the display produces videos and information about the same product, without the need to scan a QR code or touch a screen. The gamified experience aims to communicate "Unilver's positive beauty vision for people and planet, promotion inclusion and wellness, with [Dove](https://www.trendhunter.com/trends/sensory-shower) being the appropriate brand for this partnership." The Dove product packaging reveals insight into its contents through the interactive digital platform, thereby increasing consumer knowledge. Image Credit: Perch/Unilever/Dove ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 97% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **In-store Digital Displays:** Advanced in-store digital platforms are becoming popular as they allow for seamless integration between the virtual and physical shopping experience. - **Lift-and-learn Technology:** Lift-and-Learn technology is an emerging trend that enhances customer shopping experience with the help of digital displays. - **Gamification in Retail:** Retailers are increasingly incorporating gamification techniques in order to increase consumer engagement and convey brand messaging ### Who This Affects Most - **Retail Industry:** The retail industry can benefit from these digital platforms by improving customer engagement and increasing sales. - **Beauty Industry:** The beauty industry can benefit from lift-and-learn technology by providing more insight to the customers about the products, which enhances their shopping and decision-making experience. - **Consumer Goods Industry:** Consumer goods companies can use digital platforms to differentiate their products, increase brand awareness, and engage with their customers in real-time. ## Related on Trend Hunter - [Interactive Packaging Content](https://www.trendhunter.com/trends/smartlinks.md) - [Digitally Enabled Packaging](https://www.trendhunter.com/trends/digitally-enabled-packaging.md) - [Conversational Product Packaging](https://www.trendhunter.com/trends/cleo-assistant.md) - [AR-Enhanced Hair Dye Boxes](https://www.trendhunter.com/trends/ar-packaging-experience.md) - [Universal Connected Packaging](https://www.trendhunter.com/trends/tetra-pak-iberia.md) - [AR-Powered Vending Machines](https://www.trendhunter.com/trends/snapchat-and-loreal.md) - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md) - [Engaging Shelf Displays](https://www.trendhunter.com/trends/netvisual.md)