# Instant Volumizing Conditioners The Eva NYC Lift Off Volume Conditioner Boosts Volume for 24 Hours By Laura McQuarrie | Published 2022-02-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lift-off-volume-conditioner References: [newbeauty](https://www.newbeauty.com/new-hair-care-products-february-2022/2/) & [eva-nyc](https://eva-nyc.com/products/lift-off-volume-conditioner?variant=39646651252803) The Eva NYC Lift Off Volume Conditioner is thickening and moisturizing, and beneficial for instantly delivering [triple the volume](https://www.trendhunter.com/trends/grabity). The formula for [fine hair](https://www.trendhunter.com/trends/finne) taps into the benefits of antioxidant-packed wild berries from Australia, plus linden bud from trees in Turkey. Best paired with the brand's Lift Off Volume Shampoo, this free-from conditioner shares a rich aromatic experience from citrus, mints, sea salt and grounding rosewood. As part of a consumer trial, 100% of users agreed that the entire [Lift Off Volume collection](https://www.trendhunter.com/trends/odele-haircare-product) made their hair look and feel voluminous without it feeling dry or heavy with added weight. The product is packaged in 100% recyclable aluminum and it is easy to properly dispose of at the end of its usable life. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 30% | Activity: 43% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Volumizing Hair Care Products:** Opportunity to create innovative hair care products that deliver maximum volume without weighing hair down. - **Eco-friendly Packaging:** Opportunity to use sustainable and biodegradable materials for packaging that aligns with environmental values. - **Natural and Organic Ingredients:** Opportunity to develop hair care products that use natural and organic ingredients, such as wild berries and linden bud, that deliver superior results for healthier hair. ### Sectors Adopting This - **Beauty and Personal Care:** Innovative solutions for hair challenges such as volume are a growing segment of the beauty industry. - **Sustainable Packaging:** Disruptive innovations and eco-friendly packaging materials provide solutions for companies committed to sustainability. - **Natural and Organic Ingredient Market:** Consumer demand for safer, healthier, and more sustainable hair care products is driving growth in the natural and organic ingredient market. ## Related on Trend Hunter - [Weightless In-shower Hair Masks](https://www.trendhunter.com/trends/thickening-conditioning-hair-masque.md) - [Reparative Volume Sprays](https://www.trendhunter.com/trends/k18-astrolift.md) - [Hair Thickening Products](https://www.trendhunter.com/trends/hair-resq-advanced-biotin-collection.md) - [Volumizing Dry Shampoos](https://www.trendhunter.com/trends/volumizing-dry-shampoos.md) - [Hair Volumizing Foams](https://www.trendhunter.com/trends/hair-volumizing-foam.md) - [Volumizing Fine Haircare](https://www.trendhunter.com/trends/finne.md) - [Instantly Volumizing Haircare](https://www.trendhunter.com/trends/grabity.md) - [Hair-Thickening Dry Shampoos](https://www.trendhunter.com/trends/viviscal-volumizing-dry-shampoo.md) - [Weightless Texture Sprays](https://www.trendhunter.com/trends/texture-volume-spray.md)