# Vancouver Cannabis Expositions Lift & Co. Hosted the First Major Cannabis Event in Canada for 2019 By Riley von Niessen | Published 2019-01-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lift-co1 References: [liftexpo](https://liftexpo.ca/) & [vancouverconventioncentre](https://www.vancouverconventioncentre.com/events/lift--co.-cannabis-expo) From January 10th until the 13th, [Lift & Co.](https://www.trendhunter.com/trends/lift-seltzer-1) hosted the year's first major [cannabis event in Canada](https://www.trendhunter.com/trends/420-celebration), featuring a lineup of over 400 impressive speakers and exhibitors from all around the globe -- who considered how the newly legal status of cannabis in the country will impact businesses and consumers both domestically and internationally. The [business conference](https://www.trendhunter.com/trends/china-international-import-expo) considered the challenges industry leaders are facing, as well as the opportunities that continue to arise in the burgeoning field. A few highlights included panel discussions hosted by CEO & Director of Quadron Cannatech Corporation, Rosy Mondin, and former National Policy Secretary of the Liberal Party of Canada, David Hurford. Apart from these informative discussions, attendees were able to check out emerging products, services, and concepts that are making waves in the industry. Following the success of last year's event, Lift & Co. will be hosting another exposition in Toronto this summer as well, from June 6th until the 9th. Image Credit: Lift & Co. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 28% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Cannabis Legalization:** Disruptive innovation opportunity: Explore new business models and products to capitalize on the newly legal status of cannabis in Canada. - **Industry Challenges:** Disruptive innovation opportunity: Develop innovative solutions to address the challenges faced by industry leaders in the cannabis field. - **Emerging Products and Concepts:** Disruptive innovation opportunity: Identify and showcase novel products, services, and concepts that are reshaping the cannabis industry. ### Sectors Adopting This - **Cannabis:** Disruptive innovation opportunity: Explore opportunities within the cannabis industry to position businesses at the forefront of this growing market. - **Event Management:** Disruptive innovation opportunity: Innovate in event management to create unique and impactful experiences for cannabis expos and conferences. - **Marketing and Advertising:** Disruptive innovation opportunity: Develop creative and compliant marketing strategies tailored to the unique challenges and regulations of the cannabis industry. ## Related on Trend Hunter - [New York Cannabis Lifestyle Events](https://www.trendhunter.com/trends/mary-fest.md) - [Destigmatizing Cannabis Events](https://www.trendhunter.com/trends/destigmatizing-cannabis-events.md) - [Cannabis Product Expansions](https://www.trendhunter.com/trends/canopy-growth.md) - [Cannabis Enthusiast-Friendy Retreats](https://www.trendhunter.com/trends/ilgm-x-leafly.md) - [Cannabis Wellness Workshops](https://www.trendhunter.com/trends/edibles-wellness-workshops.md) - [Luxury Design Shows](https://www.trendhunter.com/trends/living-luxe-design-show.md) - [Wrestling-Inspired Cannabis Events](https://www.trendhunter.com/trends/cannabis-event.md) - [Bi-Coastal Cannabis Competitions](https://www.trendhunter.com/trends/the-mjbowl.md) - [Cannabis Holiday Promotions](https://www.trendhunter.com/trends/cannabis-holiday.md)