# Inclusive Cannabis Expos The lift Cannabis Expo Explores the Different Faces Behind the Industry By Jana Pijak | Published 2017-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lift-cannabis-expo References: [liftexpo](http://liftexpo.ca/) The lift Cannabis Expo is a conference that aims to dispel common myths related to marijuana and its users, while shining a light on this evolving and multi-million-dollar industry. Exploring the various faces of cannabis, lift aims to empower users -- from young professionals, and small business owners, to parents who are looking to break barriers, while challenging conservative viewpoints. The lift conference’s #facesofcannabis theme goes beyond focusing on recreational users, and references the recent surge of [boutique dispensaries](https://www.trendhunter.com/trends/rise-dispensary), [cannabis social clubs, cafes](https://www.trendhunter.com/trends/bic-ez-reach-lighter-supper-club) and other businesses that target a luxury-minded consumer. As more states across the US continue to legalize marijuana, cannabis is becoming less synonymous with negative stereotypes, and is instead gaining recognition for its profitability and [mass appeal that knows no age](https://www.trendhunter.com/trends/im-high-right-now-campaign). ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 43% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Inclusive Cannabis Community:** The cannabis industry can develop a more inclusive community that caters to a diverse set of consumers. - **Luxury Cannabis Market:** The cannabis industry can focus on developing products and services that target the luxury-minded consumer. - **Positive Perception Shift:** The cannabis industry can continue shifting perceptions and breaking down negative stereotypes associated with cannabis use. ### Who This Affects Most - **Cannabis Industry:** The cannabis industry can develop new products, services, and marketing strategies that cater to the changing perceptions and demographics of cannabis users. - **Hospitality Industry:** The hospitality industry can explore opportunities to incorporate cannabis-themed experiences, products, and services to cater to the luxury-minded consumer who is interested in unique experiences. - **Marketing Industry:** The marketing industry can work with the cannabis industry to develop creative campaigns and messaging that highlight the changing perceptions and demographics of cannabis users. ## Related on Trend Hunter - [Women-Targeted Cannabis Retreats](https://www.trendhunter.com/trends/cannabis-retreat.md) - [Cannabis Enthusiast-Friendy Retreats](https://www.trendhunter.com/trends/ilgm-x-leafly.md) - [Cannabis Holiday Promotions](https://www.trendhunter.com/trends/cannabis-holiday.md) - [New York Cannabis Lifestyle Events](https://www.trendhunter.com/trends/mary-fest.md) - [Recreational Cannabis Expansions](https://www.trendhunter.com/trends/legalization-of-recreational-cannabis.md) - [Approachable Cannabis Brands](https://www.trendhunter.com/trends/approachable-cannabis-brand.md) - [Toronto Cannabis Workshops](https://www.trendhunter.com/trends/the-cannabinista.md) - [Bi-Coastal Cannabis Competitions](https://www.trendhunter.com/trends/the-mjbowl.md) - [Modern Cannabis Branding Initiatives](https://www.trendhunter.com/trends/modern-cannabis-branding.md)