# Smart Shoe Racks The Scala Lift and Learn Wall Lets Users Pick Up Shoes and Read Specs on a Screen By Ady Floyd | Published 2015-09-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lift-and-learn References: [scala](http://scala.com/scala-demos-lift-learn-retail-adidas-wall-ise-2015/) & [scala](http://scala.com/lift-learn/) The Scala Lift and Learn wall provides both and educational and interactive experience for consumers and is ideal for retailers who are looking to incorporate technology into stores and showroom displays. This wall was erected to display [Adidas](https://www.trendhunter.com/trends/style-your-toe) footwear at the Integrated Systems Europe exhibit earlier this year. The wall displays shoes on traditional platforms which are all placed in front of a [large television screen](https://www.trendhunter.com/trends/digital-media-system). Consumers are able to look at the shoes and when the shoe is removed from its platform, the screen will immediately change and begin listing the sneaker's specs. This example of [interactive marketing](https://www.trendhunter.com/trends/skechers-and-we-are-social-singapore) allows consumers to physically hold the product as they learn about its detail -- material, price and more. The Life and Learn wall eliminates the need for an immediate interaction with sales representatives and provides consumers with a personalized viewing option. It also brings information directly to the consumer without overwhelming them. Shoes can easily be swapped and switched. If the consumer decides to lift two shoes, the screen will display a comparison chart, which further enhances each experience. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 17% | Activity: 63% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Interactive Retail Displays:** The use of interactive displays in retail environments can provide customers with personalized experiences and reduce their reliance on sales representatives. - **Product Comparison Tools:** Providing customers with a comparison tool can enhance their decision-making process and increase their engagement with products. - **Smart Product Information:** Interactive displays and screens can provide customers with detailed product information in a way that is engaging and informative. ### Industries Being Reshaped - **Retail:** Retail businesses can incorporate interactive displays and comparison tools to enhance the customer experience and increase engagement. - **Footwear:** Smart shoe racks and displays can provide customers with in-depth product information and comparisons at the point of purchase, potentially increasing sales. - **Technology:** The integration of technology into retail displays can provide new opportunities for businesses to connect with consumers and create engaging experiences. ## Related on Trend Hunter - [Hygienic Shoe Care Systems](https://www.trendhunter.com/trends/lg-styler-shoecare-and-shoecase.md) - [Envelope-Style Shoe Racks](https://www.trendhunter.com/trends/shoe-storage-rack.md) - [Convenience-Focused Rotating Shoe Racks](https://www.trendhunter.com/trends/rotating-shoe-rack.md) - [Stretched Retail Shelf Displays](https://www.trendhunter.com/trends/mds-rise.md) - [Attention-Grabbing Retail Displays](https://www.trendhunter.com/trends/auo.md) - [Mobile Try-On Tours](https://www.trendhunter.com/trends/mobile-tryon-tour.md) - [Chic Shoe Care Appliances](https://www.trendhunter.com/trends/shoe-styler.md) - [Magazine-Integrated QR Features](https://www.trendhunter.com/trends/arcade.md) - [Minimal Shoe Rack Concepts](https://www.trendhunter.com/trends/tokyo-shoe-rack.md)