# Heart Health-Supporting Kefirs The Lifeway bioKEFIR Shots are Formulated for Optimal Health By Michael Hemsworth | Published 2018-08-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lifeway-biokefir References: [preparedfoods](https://www.preparedfoods.com/articles/121528-lifeway-biokefir) & [lifewaykefir](http://lifewaykefir.com/) The [Lifeway](https://www.trendhunter.com/trends/lifeway-kefir-sakura-cherry-blossom) bioKEFIR shots have been reformulated to help offer a holistic health approach for consumers who are looking for a better way to maintain better overall health. The shots are reported to help with [digestion and immunity](https://www.trendhunter.com/trends/nextgeneration-digestive-support), but will also support heart health to offer an additional benefit for consumers to appreciate when opting for the compact supplement. The high-potency profile of the 3.5 ounce shot contains 50 billion colony-forming units (CFUs), which is over twice the amount of the brand's regular kefir product for optimized consumption. The Lifeway bioKEFIR shots acknowledge the rising popularity of [small health beverages](https://www.trendhunter.com/trends/deeply-carrot-ginger-shot) as consumers seek to quickly and effectively support their overall health without the need for large quantities of consumables. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 46% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Holistic Health Shots:** Opportunity to create more high-potency compact supplements that offer additional benefits for consumers’ health and wellness needs. - **Heart Health Optimization:** Opportunity to develop kefir or other health products that specifically target cardiovascular health, in response to growing consumer demand for heart-healthy options. - **Small Health Beverages:** Opportunity to cater to consumers' need for convenience by creating easy-to-consume health supplements in small, manageable packages. ### Where This Applies - **Functional Beverages:** Manufacturers can capitalize on consumers' desire for health-boosting drinks, by creating more bioactive beverage formulations that support specific health benefits. - **Probiotics:** Opportunity to utilize probiotics, through kefir or other food and supplement products that promote digestive health and immune support as well as heart health. - **Nutraceuticals:** Opportunity for supplement companies to create synergistic formulations that combine heart-healthy ingredients with probiotics and other compounds to support a range of health benefits. ## Related on Trend Hunter - [Probiotic-Rich Juice Shots](https://www.trendhunter.com/trends/pressed-gut-biome.md) - [Unique Health Shots](https://www.trendhunter.com/trends/kimchi-shot.md) - [Immunity Support Kefir Products](https://www.trendhunter.com/trends/biotiful-gut-health.md) - [Drinkable Gut Health Products](https://www.trendhunter.com/trends/activia-kefir.md) - [Reformulated Wellness Shots](https://www.trendhunter.com/trends/new-wellness-shots.md) - [Functional Functional Health Shots](https://www.trendhunter.com/trends/functional-health-shot.md) - [Protein-Packed Kefir Drinks](https://www.trendhunter.com/trends/high-protein-kefir-drinks.md) - [Collagen-Infused Kefir Lines](https://www.trendhunter.com/trends/pure-culture-organics.md) - [Collaborative Digestive Drinks](https://www.trendhunter.com/trends/ms-food-1.md)