# Camera-Inspired Lifestyle Watches TACS' New NATO-LENS Comes in Two Slick and Casual Editions By Kalin Ned | Published 2019-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lifestyle-watch References: [natolens.tacs-image](https://natolens.tacs-image.com/?utm_source=pr) The NATO-LENS is a collection of lifestyle watches by Japanese designer brand TACS. The label is releasing two additional timepiece silhouettes for its range — ones that boast an incredibly casual and elegant aesthetic. The new iterations have a camera-informed silhouette which is crucial to the uniformity of the NATO-LENS capsule. In addition, to immerse the product even more in the inspiration, TACS includes a minute maker that represents focal length. Another crucial design point of the lifestyle watches is their bands. While one boasts elegant brown leather, the other features a sporty denim strap. Set to drop in April, TACS' new lifestyle watch options will surely stand out stylistically and provide consumers with enough outdoor-savvy functionality. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 84% | Activity: 83% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Camera-inspired Lifestyle Watches:** Opportunity for integrating camera technology into lifestyle watches to offer unique and innovative functionalities. - **Casual and Elegant Aesthetic:** Opportunity to create fashion-forward watches that combine casual and elegant design elements. - **Minute Maker Representing Focal Length:** Opportunity to incorporate unique design elements, such as minute markers representing focal length, in lifestyle watches. ### Who This Affects Most - **Fashion Accessories:** Fashion accessory industry can leverage the trend of camera-inspired lifestyle watches to offer stylish and functional timepieces. - **Consumer Electronics:** Consumer electronics industry can explore the integration of camera technology into watches to create innovative and multifunctional devices. - **Outdoor and Adventure Gear:** Outdoor and adventure gear industry can tap into the trend of lifestyle watches with outdoor-savvy functionality to cater to the needs of outdoor enthusiasts. ## Related on Trend Hunter - [Playfully Tactical Timepieces](https://www.trendhunter.com/trends/series-1-dual-time-watch.md) - [Nature-Inspired Timepieces](https://www.trendhunter.com/trends/zm-urban-green.md) - [Practical Comfort-Focused Watch Straps](https://www.trendhunter.com/trends/apple-watch-band1.md) - [Minimalist Militant Timepieces](https://www.trendhunter.com/trends/timex-expedition-north-field-chrono.md) - [Alien-Like Watch Designs](https://www.trendhunter.com/trends/gav01-series.md) - [Reimagined Retro Viscount Models](https://www.trendhunter.com/trends/field-watch-1.md) - [Architect-Approved Watch Ranges](https://www.trendhunter.com/trends/tadao-ando-x-cauny.md) - [Rock-Textured Field Watches](https://www.trendhunter.com/trends/kiwame-tokyo-iwao-sumi.md) - [Stylish Durable Watch Designs](https://www.trendhunter.com/trends/gshock-models.md)