# Contemporary Corporate Stationery The Lifestyle Branding for Mona de Castellarnau is Crisp By Rebecca Byers | Published 2015-04-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lifestyle-branding References: [thedieline](http://www.thedieline.com/blog/2015/4/5/mona-castellarnau) & [anagrama](http://www.anagrama.com/portafolio/202-mona-de-castellarnau) Located in Monterrey and Mexico City, Anagram is a firm of self-described "creative juggernauts" who recently created a stylish and ultramodern [lifestyle branding range](https://www.trendhunter.com/trends/corporate-identity) for Mona de Castellarnau. In a soft palette of light rose, turquoise, white and emboassed copper, the resulting range is stunning enough to channel the vision of a luxury decor line. A lifestyle brand offering a range of daring designs by the namesake designer, Mona de Castellarnau was looking to commission a [minimal but stylish selection](https://www.trendhunter.com/trends/blanco-1) of [corporate stationery](https://www.trendhunter.com/trends/curated-discovery), editorial materials, packaging, product and garment tags, as well as copper-detailed letterhead, that reflected but didn't overshadow the product line. The result is an understated, elegant set that achieves this as well as providing a unified, concise corporate image for the brand. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 68% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Branding:** Opportunity for businesses to create sleek and understated branding that reflects their product line without overshadowing it. - **Lifestyle Branding:** Potential for businesses to develop a cohesive brand image that extends across various products and materials, creating a unified and recognizable presence. - **Embossed Copper Details:** Incorporating metallic elements like embossed copper can add a touch of luxury and elegance to corporate stationery, creating a memorable impression. ### Where This Applies - **Luxury Decor:** Companies in the luxury decor industry can explore contemporary and ultramodern lifestyle branding to elevate their product offerings. - **Fashion and Accessories:** Fashion brands and accessory designers can create minimalist branding and incorporate embossed copper details to enhance their corporate image. - **Graphic Design and Printing:** Opportunity for graphic design and printing companies to offer services that cater to the demand for sleek and unified branding with metallic embellishments. ## Related on Trend Hunter - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Ethereal Stationary Designs](https://www.trendhunter.com/trends/eccolo.md) - [Collaborative Art Museum Stationary](https://www.trendhunter.com/trends/papier-x-the-met.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Colorful Functional Luggage Designs](https://www.trendhunter.com/trends/monos-1.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Spa-Like Flagship Stores](https://www.trendhunter.com/trends/multisensory-toronto-store.md) - [Vibrant Parent-Focused Brands](https://www.trendhunter.com/trends/cookma.md)