# Water Purification Canteens The Lifestraw Go Makes Potable Water Portable and Ready to Drink By Michael Hemsworth | Published 2014-01-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/lifestraw-go References: [uncrate](http://uncrate.com/stuff/lifestraw-go/) & [buylifestraw](http://www.buylifestraw.com/products/lifestraw-go) Access to fresh water is increasingly scarce the world over, which is why the newly released Lifestraw Go is a step in an innovative direction with an answer to a serious issue. Taking the original technology of the [Lifestraw](http://www.trendhunter.com/trends/lifestraw-innovative-drinking-straw-filters-waterborne-illness) in stride, the Lifestraw Go works with the brands award-winning technology to remove 99.9999% of bacteria to make H2O potable regardless of the pond or river it came from. While the original Lifestraw was designed to be hyper-portable and made drinking water directly from the source a possibility, the Lifestraw Go enhances that experience by being able to drink a full bottle with you. Perfect for the outdoors adventurer and the millions of people around the world without a dependable water source, the Lifestraw Go is good to go for up to 1,000 liters of water. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 47% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Portable Water Purification:** The Lifestraw Go demonstrates the trend of making potable water accessible in any environment. - **Hyper-portability:** The Lifestraw Go exemplifies the trend of creating highly portable water purification solutions. - **Sustainable Drinking Solutions:** The Lifestraw Go aligns with the trend of promoting sustainable and eco-friendly drinking choices. ### Sectors Adopting This - **Outdoor Adventure:** The Lifestraw Go offers disruptive innovation opportunities for companies in the outdoor adventure industry, providing a convenient and eco-friendly water purification solution. - **Humanitarian Aid:** The Lifestraw Go presents disruptive innovation opportunities for organizations in the humanitarian aid industry, offering a compact and reliable option for providing safe drinking water in crisis situations. - **Travel and Tourism:** The Lifestraw Go opens up disruptive innovation opportunities for the travel and tourism industry, allowing travelers to easily access clean drinking water on their journeys. ## Related on Trend Hunter - [Personal Water Filtering Straws](https://www.trendhunter.com/trends/lifestraw.md) - [Miniature Water Filtration Straws](https://www.trendhunter.com/trends/peak-solo.md) - [Dual Filtration Tumblers](https://www.trendhunter.com/trends/water-filter-tumbler.md) - [Personal Water Purifiers](https://www.trendhunter.com/trends/lifestraw-mission.md) - [Extra-Rugged Water Filter Systems](https://www.trendhunter.com/trends/gravity-filter-system.md) - [Portable Water Filtration Systems](https://www.trendhunter.com/trends/portable-water-filtration-system.md) - [Collaboration Water Filtration Bottles](https://www.trendhunter.com/trends/water-filtration-bottle.md) - [Water Purifier Devices](https://www.trendhunter.com/trends/ladislamp-disinfection.md) - [Multifaceted Water Filtration Kits](https://www.trendhunter.com/trends/water-filtration-kit.md)