# Gigantic Kids Toy Structures 'Knock' Created a Life-Size Dollhouse to Promote H&M Home Products By Laura McQuarrie | Published 2013-07-05 | Updated 2013-07-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lifesize-dollhouse References: [designboom](http://www.designboom.com/architecture/life-sized-doll-house-and-garden-by-knock/) & [knock.se](http://www.knock.se/clients/hm-2/) Design and branding studio 'Knock' created a [life-sized dollhouse](https://www.trendhunter.com/trends/world-of-miniverse) to advertise H & M Home's line of products. H & M Home invited 300 of the top fashion and interior designers to experience this event. The 'H & M Dollhouse' was a perfectly scaled up version of a dollhouse with an open face so visitors could see into each of the rooms. Each room was styled with H & M Home's products, making for a very [stylish and sophisticated-looking dollhouse](https://www.trendhunter.com/trends/ikea-open-house-miami). Despite this, the installation is still very whimsical, inciting people to come inside, play and explore. The huge installation was set up in an old cinema in Stockholm. This was the perfect atmosphere for this installation, letting people take a seat and watch people move throughout the giant dollhouse like they were living dolls. Photo Credits: [designboom](http://www.designboom.com/architecture/life-sized-doll-house-and-garden-by-knock/), [knock.se](http://www.knock.se/clients/hm-2/) ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 65% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Life-sized Installations:** Companies can create life-sized installations to promote their products and services and attract attention to their brand. - **Immersive Brand Experiences:** Brands can create immersive experiences for their customers to increase engagement and create a lasting impression. - **Interactive Advertising:** Interactive advertising installations can increase engagement and brand awareness among customers. ### Sectors Adopting This - **Retail:** Retail companies can use life-sized installations to promote their products and create memorable brand experiences for customers. - **Event Planning:** Event planning companies can create immersive experiences for their clients by incorporating life-sized installations. - **Advertising:** Advertising agencies can create interactive installations to increase engagement and brand awareness among their clients' customers. ## Related on Trend Hunter - [Doll-Inspired Modern Installations](https://www.trendhunter.com/trends/pavilions-of-wonder.md) - [Block Puzzle Modular Dollhouses](https://www.trendhunter.com/trends/dollhouse-concept.md) - [Life-Size In-Store Countdowns](https://www.trendhunter.com/trends/toys-r-us-asia.md) - [Film-Inspired Bright Doll Houses](https://www.trendhunter.com/trends/mini-mojo-dojo-casa-house.md) - [Playful Learning Collections](https://www.trendhunter.com/trends/ikea-open-house.md) - [Retail Furniture Market Expansions](https://www.trendhunter.com/trends/hm-home.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md) - [Inflated-Illusion Ceramic Capsules](https://www.trendhunter.com/trends/blow-up.md)