# Waboba Ball New Sport Lets You Bounce Balls Above the Water By Alex Covert | Published 2007-07-28 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/lifes-a-beach-with-waboba-ball References: [trendhunter](http://trendhunter.com/alexcove) & [waboba](http://www.waboba.com/) This latest inovation in [beach gear](https://www.trendhunter.com/trends/floating-padel-court) is a must-have for active individuals. The bright orange Waboba ball is the size of a tennisball and is specially designed to float on, skip across, and [bounce off of water](https://www.trendhunter.com/trends/turtle-splash-and-bubbles). If the ball itself doesn't excite you, the company has even created a game to go along with it. **Implications** - Today's active consumer takes a holistic approach to fitness, infusing every activity they engage in with an element of exercise. These same individuals are on a constant search for new ways to challenge their bodies, creating consumer demand for [new sports and games](https://www.trendhunter.com/trends/fitness-game1) that are fun, challenging and inventive, like the Waboba Ball. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What Makes This Trend Stand Out - **Holistic Fitness:** In an age of fitness enthusiasts seeking full-body engagement, opportunities arise for products, services, and experiences that combine fun and exercise, such as the Waboba Ball. - **Innovative Water Sports:** The rise of novel water-based activities like the Waboba Ball presents the chance for entrepreneurs and established players to develop unique products and games in the water sports industry. - **Interactive Beach Gear:** The demand for interactive beach gear like the Waboba Ball opens doors for businesses to create engaging products that enhance outdoor experiences while promoting physical activity. ### Sectors Adopting This - **Fitness Equipment:** The Waboba Ball showcases the potential for disruptive innovations in the fitness equipment industry, particularly for products that offer a combination of playfulness and exercise. - **Water Sports:** The Waboba Ball's unique concept illustrates opportunities for disruption within the water sports industry, inspiring businesses to create inventive water-based activities and equipment. - **Outdoor Recreation:** The Waboba Ball's popularity demonstrates the market potential for companies in the outdoor recreation industry to develop interactive and enjoyable beach gear that promotes physical fitness. ## Related on Trend Hunter - [Game-Changing Tennis Equipments](https://www.trendhunter.com/trends/bounce-tub.md) - [Colorful Bath Ball Toys](https://www.trendhunter.com/trends/b-is-for-ball.md) - [Floating LED Lights](https://www.trendhunter.com/trends/poof-light.md) - [Waterproof Dog Tug Toys](https://www.trendhunter.com/trends/tug-e-nuff.md) - [Desktop Miniature Sports Games](https://www.trendhunter.com/trends/desk-beach-volleyball.md) - [Revolutionary Flying Disc](https://www.trendhunter.com/trends/spin-pro-award-winner.md) - [Fun-Filled Inflatable Boards](https://www.trendhunter.com/trends/inflatable-board.md) - [3D-Printed Sports Balls](https://www.trendhunter.com/trends/wilson-sports-goods-co.md) - [Humorous Cocktail-Inspired Pull Designs](https://www.trendhunter.com/trends/buzzballz-pool.md)