# Pattern-Motif Collections The Life's a Beach Spring/Summer 2018 Line Wears Multi-Print Patterns By Amy Duong | Published 2018-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lifes-a-beach-springsummer-2018 References: [hypebeast](https://hypebeast.com/2018/2/lifes-a-beach-spring-summer-2018-lookbook) & [lifesabeachbrand](https://lifesabeachbrand.com/) The Life's a Beach Spring/Summer 2018 collection welcomes the warmer weather with [heavily decorated patterns and designs](https://www.trendhunter.com/trends/fioretta). The entire capsule consists of selections for easing into the transition to spring. It includes pieces such as t-shirts, shorts, long sleeve shirts, hoodies, caps and coach jackets. The Life's a Beach Spring/Summer 2018 capsule offers [surfgear staples](https://www.trendhunter.com/trends/pendleton-swim-and-beach) as well. A notable design print from the collection is the "Hard Times" printed alongside a face, creating a repetitive pattern. There is also a Life's a Beach branded devil design, colorful flame prints, and a [colorful snakeskin graphic design](https://www.trendhunter.com/trends/pyra-scenic-route). The new Life's a Beach Spring/Summer 2018 collection is set to launch on the brand's website at 10AM Eastern Time on February 9. Image Credit: Life's a Beach ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 29% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Heavily Decorated Patterns:** Explore the use of heavily decorated patterns in fashion to create unique and eye-catching designs. - **Repetitive Patterns:** Discover how repetitive patterns can add visual interest and create a cohesive look in fashion collections. - **Graphic Design Prints:** Explore the use of graphic design prints to create bold and expressive fashion statements. ### Where This Applies - **Fashion:** The fashion industry can embrace the use of heavily decorated patterns and graphic design prints to capture consumer attention and drive sales. - **Apparel:** The apparel industry can leverage repetitive patterns to create cohesive capsule collections that cater to consumers' preferences for bold and unique designs. - **Surfing:** Surfing industry can incorporate heavily decorated patterns and unique graphics into their products to attract customers seeking stylish and functional surf gear. ## Related on Trend Hunter - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Patterned Swimwear Collections](https://www.trendhunter.com/trends/pendleton-swim-and-beach.md) - [Heritage Streetwear Lines](https://www.trendhunter.com/trends/golden-era.md) - [Seasonal Streetwear Collections](https://www.trendhunter.com/trends/pyra-scenic-route.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md)