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# Active Lifestyle Backup Batteries
The LifeProof LIFEACTÍV Power Pack 20 Charges a Laptop and More

By Michael Hemsworth | Published 2019-02-28 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/lifeproof-lifeactv-power-pack-20
References: [coolest-gadgets](https://www.coolest-gadgets.com/20190228/lifeactiv-power-pack-20-power-bank/) & [prnewswire](https://www.prnewswire.com/news-releases/lifeproof-announces-lifeactiv-power-pack-20-300774568.html)

The LifeProof LIFEACTÍV Power Pack 20 is the first battery accessory created by the brand that seeks to offer active consumers a way to charge up their essential devices no matter where they find themselves.

Boasting a 74 watt hour capacity, the device is capable of charging up a laptop or providing extended power capabilities for smartphone users who aren't within reach of a traditional outlet. The battery pack is made with the brand's signature four-proof aesthetic that will withstand drops, dirt, water and snow to make it an essential for outdoor enthusiasts who need a way to keep their technology powered.

The LifeProof LIFEACTÍV Power Pack 20 is available now for purchase at a cost of $99.99.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 13% | Activity: 41% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What's Driving This Trend

- **Active-lifestyle Backup Batteries:** The creation of active-lifestyle backup batteries for on-the-go charging is a disruptive innovation opportunity for the technology industry.
- **Four-proof Technology:** The implementation of four-proof technology in mobile batteries is a disruptive innovation opportunity for the consumer electronics industry.
- **Extended Power Capabilities:** The development of mobile batteries with extended power capabilities for laptops and smartphones is a disruptive innovation opportunity for the battery industry.

### Who This Affects Most

- **Technology Industry:** The technology industry has an opportunity to create portable, durable backup batteries for consumers with active lifestyles.
- **Consumer Electronics Industry:** The consumer electronics industry has an opportunity to incorporate four-proof technology in mobile backup batteries for outdoor enthusiasts.
- **Battery Industry:** The battery industry has an opportunity to create backup batteries with extended power capabilities for laptops and smartphones for on-the-go charging.

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