# Whitewater Emergency Beacons Lifelink from Peter Murphy is Designed to Keep Rafters Connected By Michael Hines | Published 2010-08-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/lifelink-from-peter-murphy References: [tuvie](http://www.tuvie.com/lifelink-offers-comprehensive-communication-alternatives-for-extreme-rafting-guides/) & [jamesdysonaward.org](http://www.jamesdysonaward.org/Projects/Project.aspx?ID=1636&RegionId=0&Winindex=3) Whitewater rafting just got a little bit safer, thanks to Lifelink from Peter Murphy. Lifelink is a [communication device](https://www.trendhunter.com/trends/garmin-inreach-mini-3) designed to be used by river guides and rafters to stay connected in case of an [emergency or accident](https://www.trendhunter.com/trends/personal-emergency-alert-system). Lifelink is waterproof and shockproof, and offers three modes of communication. You can send text and radio messages and even make cellular calls from it. Lifelink from Peter Murphy should help [first-time rafters](https://www.trendhunter.com/trends/alpacka-raft) feel more comfortable about their experience. Check out the video above to learn more about Lifelink. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 7% | Activity: 27% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Waterproof Communication Devices:** The trend of waterproof communication devices like Lifelink presents an opportunity for companies to create innovative products that enhance safety in outdoor activities. - **Multifunctional Emergency Tools:** The trend of multifunctional emergency tools, such as Lifelink with its text, radio, and cellular communication capabilities, can inspire businesses to develop disruptive innovations that combine multiple features into compact and durable devices. - **Connectivity in Extreme Environments:** The trend of improving connectivity in extreme environments, like whitewater rafting with Lifelink, opens doors for entrepreneurs to create disruptive technologies that enable efficient communication and safety measures in challenging scenarios. ### Industries Being Reshaped - **Outdoor Recreation:** Outdoor recreation industry professionals can capitalize on the Lifelink innovation by integrating similar communication devices into their products, ensuring customer safety and convenience. - **Emergency Preparedness:** The emergency preparedness industry has an opportunity to leverage Lifelink's capabilities and develop advanced emergency communication systems that cater to specific needs and environments. - **Adventure Tourism:** Adventure tourism companies can leverage Lifelink-like communication devices to enhance their offering and provide a sense of security to customers, enabling them to explore remote and extreme destinations with peace of mind. ## Related on Trend Hunter - [Employee-Focused Personal Safety Devices](https://www.trendhunter.com/trends/personal-safety-devices.md) - [Connected Pool Safety Devices](https://www.trendhunter.com/trends/lifebuoy-bcone.md) - [Emergency Satellite Smartphone Devices](https://www.trendhunter.com/trends/motorola-defy-satellite-link.md) - [Compact Smart Buoys](https://www.trendhunter.com/trends/smart-buoy.md) - [Real-Time Sports Communication Devices](https://www.trendhunter.com/trends/mesh-action-sports-communicator.md) - [Wearable Satellite Communicators](https://www.trendhunter.com/trends/the-global-hotspot.md) - [Connected Off-Grid Walkie-Talkies](https://www.trendhunter.com/trends/lito-walkietalkie.md) - [Satellite Communication Systems](https://www.trendhunter.com/trends/garmin-inreach-messenger.md) - [Adventurer Connectivity Devices](https://www.trendhunter.com/trends/offgrid-satellite-communicator.md)