# Gamified Super Bowl Ads MTN DEW's New Ad Will Give Fans the Chance to Win $1 Million By Grace Mahas | Published 2021-02-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lifechanging-flavor References: [youtube](https://www.youtube.com/watch?v=cF0nw2a_F_I&feature=youtu.be) & [prnewswire](https://www.prnewswire.com/news-releases/mtn-dew-transports-fans-to-the-world-of-mtn-dew-major-melon-with-first-of-its-kind-super-bowl-ad-301219041.html?tc=eml_cleartime) [MTN DEW's](https://www.trendhunter.com/trends/fan-cave) new Super Bowl commercial, dubbed 'Life-Changing Flavor,' will feature wrestling superstar and actor John Cena. The gamified ad offers fans the chance to win $1 million USD to the first person to correctly count and Tweet ([@MountainDew](https://www.trendhunter.com/trends/mtn-dew-pitch-black-eclipse-edition)) the exact number of Mtn Dew Major Melon bottles in the ad could. Fans can follow along and participate on [Twitter](https://www.trendhunter.com/trends/ftx-super-bowl) using the hashtag #MTNDEWMAJORMELON. "This year, we're bringing our newest flavor, Major Melon, to the Super Bowl and we're pushing creative boundaries in a way that puts fans at the core of the concept," says Nicole Portwood, vice president, marketing, Mtn Dew. "We're excited about our partnership with the one-and-only John Cena to show the world how Mtn Dew Major Melon takes flavor to the extreme." Image Credit: MTN DEW ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 12% | Activity: 41% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Gamified Super Bowl Ads:** Brands can engage fans and create excitement around their products by incorporating gamification elements in Super Bowl ads. - **Social Media Contests:** Creating contests on social media platforms like Twitter can incentivize fans to engage with brands and generate buzz around their products. - **Innovative Advertising Strategies:** Brands can differentiate themselves from competitors by pushing creative boundaries and exploring new advertising formats. ### Where This Applies - **Food and Beverage:** Food and beverage companies can create exciting campaigns around new flavors and products to drive awareness and boost sales. - **Entertainment:** Entertainment companies can leverage the massive viewership of the Super Bowl to promote new movies, TV shows, and performances. - **Advertising and Marketing:** Agencies and consultants can help brands innovate and develop engaging advertising and marketing campaigns that capture the attention of audiences. ## Related on Trend Hunter - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md) - [Tattoo-Based Soda Sweepstakes](https://www.trendhunter.com/trends/las-vegas-giveaway.md) - [Epic Rapper-Backed Soda Campaigns](https://www.trendhunter.com/trends/make-your-gameday-epic.md) - [Fan Cave Makeover Sweepstakes](https://www.trendhunter.com/trends/fan-cave.md) - [Football-Themed Giveaways](https://www.trendhunter.com/trends/mtn-dew-and-nba.md) - [Mountain Soda Campaigns](https://www.trendhunter.com/trends/the-mountain-dude.md) - [Beverage-Branded Music Events](https://www.trendhunter.com/trends/to-hell-with-mtn-dew-flamin-hot.md) - [Super Bowl Commercial Contests](https://www.trendhunter.com/trends/star-in-a-super-bowl-commercial.md) - [Athlete-Backed Beverage Campaigns](https://www.trendhunter.com/trends/tailgate-crashers.md)