# Shampoo Female Empowerment Ads Lifebuoy Shampoo Helps Girls in Pakistan Fulfil their Potential By Grace Mahas | Published 2022-04-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lifebuoy References: [youtube](https://www.youtube.com/watch?v=udECgb2b2QQ)  [Lifebuoy Shampoo](https://www.trendhunter.com/trends/h-for-handwashing) recently joined forces with the [Ministry of School Education Punjab](https://www.trendhunter.com/trends/ministry-of-sound-games) to empower young girls in their education. According to a recent study, there is only 7 percent of female representation in the Pakistani school curriculum. To rectify this, the hair care brand launched the 'Mein Choti Si Aik Ladki Hoon' (I Am a Little Girl) campaign and movement to inspire policy-makers to update the curriculum to include more female representation. Lifebuoy Shampoo and [GREY Pakistan](https://www.trendhunter.com/trends/spring-cocktail) joined forces to rewrite the iconic children's poem by Jameeludin Aali, which is told from a male perspective, to be more inclusive. In an effort to inspire young girls to also dream big, the Pakistani writer Zehra Nigah has rewritten the poem through a female lens. The new poem has now become a part of the national curriculum at government-funded schools. A reading of the poem, sung by Zeb Bangash, will be launched on mass media including TVCs, print, social media platforms, and billboards. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 8% | Activity: 60% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Female Empowerment in Education:** Brands can innovate by collaborating with educational institutions to empower young girls and update curricula to include more female representation. - **Inclusive Advertising Campaigns:** Opportunities exist for companies to create more inclusive advertising by rewriting cultural content from diverse perspectives. - **Social Awareness Branding:** Brands can build awareness by creating impactful campaigns addressing social issues, such as the under-representation of females in education and society. ### Where This Applies - **Education:** The education industry can work with brands to create collaborative campaigns and curricula that promote female representation and empowerment. - **Beauty and Hair Care:** Beauty and hair care companies have an opportunity to create empowering advertising campaigns and product branding that support underrepresented communities. - **Media and Advertising:** Media and advertising industries can support social awareness and inclusion by featuring impactful campaigns that empower marginalized communities. ## Related on Trend Hunter - [Child-Focused Handwashing Ads](https://www.trendhunter.com/trends/h-for-handwashing.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [Inclusive Hair-Styling Campaigns](https://www.trendhunter.com/trends/myhairamimodo.md) - [Branded Women's Empowerment Ads](https://www.trendhunter.com/trends/branded-womens-empowerment.md) - [Empowering Body-Confidence Sports Ads](https://www.trendhunter.com/trends/doves-2024-super-bowl.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Story-Focused Empowerment Campaigns](https://www.trendhunter.com/trends/shyaway.md) - [Mission-Driven Haircare](https://www.trendhunter.com/trends/burd-beauty.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md)