# Food-Shaped Animal Ads The LifeBuoy Hand Wash Ad Campaign Shows 'You Eat What Your Touch' By Meghan Young | Published 2012-09-14 | Updated 2012-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lifebuoy-hand-wash-ad-campaign References: [behance.net](http://www.behance.net/gallery/Life-Buoy-Hand-Wash-You-Eat-What-You-Touch/5099875) & [nemesispictures.sg](http://www.nemesispictures.com.sg) The [LifeBuoy](https://www.trendhunter.com/trends/h-for-handwashing) Hand Wash ad campaign may seem very disturbing, but that is the point. It conjures up images of animals shaped like the common foods people eat. As though inspired by the saying, "You are what you eat," this series of print ads follows the belief that, "You eat what you touch." Considering that people are constantly touching things throughout the day, the message will really hit home. Conceived and executed by Nemesis Pictures, an ad agency based in Singapore, Singapore, the LifeBuoy Hand Wash ad campaign revolves around unappetizing images of a pug shaped like a loaf of bread and a hamster looking like a cupcake. The creepy, albeit hilarious, images were shot by photographer Jeremy Wong. They will forever be engrained into people's minds. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 80% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Food-shaped Animal Ads:** Disruptive Innovation Opportunity: Creating ad campaigns that use unsettling and memorable visuals to convey health and hygiene messages. - **You Are What You Eat:** Disruptive Innovation Opportunity: Developing products or services that emphasize the link between personal health and the things people touch on a daily basis. - **Unappetizing Imagery Marketing:** Disruptive Innovation Opportunity: Exploring unconventional and attention-grabbing visual strategies to communicate product benefits or messages. ### Where This Applies - **Advertising:** Disruptive Innovation Opportunity: Creating impactful and memorable advertising campaigns using unexpected visuals and messaging. - **Hygiene and Health Products:** Disruptive Innovation Opportunity: Developing innovative products that address the relationship between personal health and daily interactions with objects and surfaces. - **Food and Beverage:** Disruptive Innovation Opportunity: Leveraging unconventional marketing techniques, like unappetizing imagery, to promote food and beverage products in a unique and memorable way. ## Related on Trend Hunter - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Food-Based Body Bars](https://www.trendhunter.com/trends/edible-soap.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Child-Focused Handwashing Ads](https://www.trendhunter.com/trends/h-for-handwashing.md) - [Hand Hygiene Campaigns](https://www.trendhunter.com/trends/ineos.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md)