# Recovery-Boosting Performance Drinks LIFEAID Beverage Co. Launches the FITAID 'Hawaiian Nectar'li By Kanesa D | Published 2023-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lifeaid References: [bevnet](https://www.bevnet.com/news/2023/lifeaid-introduces-10th-flavor-in-fitaid-line-of-performance-and-recovery-drinks) & [lifeaidbevco](https://www.lifeaidbevco.com/)  [LIFEAID Beverage Co.](https://www.trendhunter.com/trends/focusaid-watermelon-mint) introduces the [FITAID](https://www.trendhunter.com/trends/fitaid-essentials) 'Hawaiian [Nectar](https://www.trendhunter.com/trends/sojuice),' a deliciously carbonated passion fruit, orange, and guava drink that is infused with beneficial recovery ingredients. The drink comes packaged in a 12 oz can with 40 calories and 7 grams of sugar. Not only is 'Hawaiian Nectar' vegan, non-GMO, and gluten-free, but it also contains BCAAs, turmeric, electrolytes, Co-Q10, glucosamine, and vitamins B, C, D3, and E. “We only sweeten our products naturally and responsibly. We are concerned about the long-term impact of sucralose consumption, and have never and will never, put sucralose into our beverages,” says LIFEAID co-founder Aaron Hinde. FITAID 'Hawaiian Nectar' is perfect for kickstarting the recovery process after an intensive workout. The delicious new flavor can be purchased on the LIFEAID website. Image Credit: LIFEAID Beverage Co. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 3% | Activity: 10% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Performance Recovery Drinks:** The trend of performance recovery drinks offers an opportunity for companies to create innovative products that help consumers replenish their bodies after physical activity. - **Natural and Nutrient-rich Beverages:** The trend of natural and nutrient-rich beverages presents a disruptive innovation opportunity for brands to develop innovative drink formulas that provide health benefits without artificial ingredients. - **Personalized Fitness Supplements:** The trend of personalized fitness supplements opens up possibilities for businesses to create customized products that cater to the unique needs of individual consumers. ### Where This Applies - **Beverage Industry:** The beverage industry can capitalize on the trend of performance recovery drinks by developing new and improved products that enhance post-workout recovery. - **Health and Wellness Industry:** The health and wellness industry can take advantage of the trend of natural and nutrient-rich beverages by offering innovative drink options that align with consumers' desire for healthier choices. - **Fitness Supplement Industry:** The fitness supplement industry can tap into the trend of personalized fitness supplements by developing customizable products and services that meet the specific needs and goals of fitness enthusiasts. ## Related on Trend Hunter - [Refreshing Functional Beverages](https://www.trendhunter.com/trends/focusaid-watermelon-mint.md) - [Organic Fruity Hydration Beverages](https://www.trendhunter.com/trends/recover-180.md) - [Functional Refreshment Supplement Ranges](https://www.trendhunter.com/trends/fitaid-essentials.md) - [Ready-to-Drink Creatine Beverages](https://www.trendhunter.com/trends/fitaid-rx-zero.md) - [Recovery Wellness Drinks](https://www.trendhunter.com/trends/optivive.md) - [Calming Sports Recovery Drinks](https://www.trendhunter.com/trends/recovery-sports-drink.md) - [Icy Dessert Hydration Drinks](https://www.trendhunter.com/trends/recover-180-hydration-drinks.md) - [High-Performance Post-Workout Recovery Drinks](https://www.trendhunter.com/trends/elite-recovery.md) - [CBD-Infused Recovery Drinks](https://www.trendhunter.com/trends/lifted-blends.md)