# Life-Sized Cars on Walls 2 Gigantic BMW Ad By lourdes sanchez bayas | Published 2008-04-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/life-sized-cars-hanging-on-the-wall-moscows-gigantic-bmw-ad References: [brainstorm9.br](http://www.brainstorm9.com.br/2008/04/02/o-gigantesco-outdoor-da-bmw-em-moscou/) This is one of the biggest ads in Russia. Located right in the center of Moscow, this ad features full-sized BMWs like the Z4 M Coupe, M3, [M5](https://www.trendhunter.com/trends/migaloo) and the M6 cars with headlights that turn on in the evening stuck on the wall. The cars are full-sized but they are not real and the ad measures more than one and a half acres. Check out a real [Lamborghini](https://www.trendhunter.com/trends/ufo-lamborghini-furniture-pieces) hung inside someone's private mansion as art: ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 45% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Wall-mounted Life-sized Car Ads:** The advertising industry could innovate wall-mounted life-sized car ads as a new way of marketing. - **Use of Illusion in Advertising:** There is potential for disruption in the advertising industry by incorporating illusions or optical illusions that will surely catch the attention of consumers. - **Engineering and Design for Non-material Forms of Advertising:** There is an opportunity for businesses to tap into the engineering and design industry to create non-material (e.g. holographic) forms of advertising. ### Who This Affects Most - **Automotive Industry:** The automotive industry can take advantage of wall-mounted life-sized car ads as a new channel to showcase their products. - **Advertising and Marketing Industry:** The advertising and marketing industry could incorporate illusions and optical illusions into their campaigns to capture the attention of consumers. - **Engineering and Design Industry:** The engineering and design industry has the potential to create innovative advertising media (e.g. holography) to revolutionize the field of advertising. ## Related on Trend Hunter - [Life-Size LEGO Brick Cars](https://www.trendhunter.com/trends/1950s-cadillac-fleetwood.md) - [Life-Size LEGO Cars](https://www.trendhunter.com/trends/McLaren-Formula-1-Car.md) - [Ultra-Heavy Billboard Activations](https://www.trendhunter.com/trends/worlds-heaviest-billboard.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Life-Sized LEGO Vehicles](https://www.trendhunter.com/trends/legoland.md) - [Dynamic Artful Car Designs](https://www.trendhunter.com/trends/bmw-m-hybrid-v8.md) - [Impressive Life-Size LEGO Autos](https://www.trendhunter.com/trends/lifesize-lego-technic-mclaren-p1.md) - [Ultra-Large Automotive Displays](https://www.trendhunter.com/trends/57inch-pillartopillar-lcd.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md)