# Mangled Automobile Road Signs 'Life Signs' Warn Drivers with Crumpled Cars By Alexander Lam | Published 2013-07-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/life-signs References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/la_voz_del_interior_life_signs) & [lavoz.ar](http://www.lavoz.com.ar/) A campaign to reduce illegal driving in Argentina called 'Life Signs' used the carcasses of totaled vehicles as a medium for traffic signs. Developed by [Ogilvy & Mather Argentina](https://www.trendhunter.com/trends/sun-safety-installation), the gruesome signs were placed beside main highways to remind drivers what can happen if they disregard driving laws. Speed limits, seat belt symbols and anti-alcohol signs were mounted on destroyed cars and then placed on a high pedestal. As a result, drivers were instantly warned of the consequences of not obeying the sign in a graphic and shocking manner. News organization La Voz del Interior commisioned the project and had their logo placed alongside the Life Signs. As a result of the new signs, speeding violations went down by about 40 percent on the Rosario-Córdoba highway in Argentina. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 22% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Using Unconventional Mediums:** Opportunity for businesses to leverage unconventional mediums, such as totaled vehicles, to convey messages and create memorable experiences. - **Graphic and Shocking Reminders:** Opportunity for businesses to create impactful and memorable reminders through graphic and shocking displays, enhancing communication effectiveness. - **The Power of Visual Storytelling:** Opportunity for businesses to harness the power of visual storytelling to convey important messages and drive behavior change. ### Where This Applies - **Advertising and Marketing:** Opportunity for advertising and marketing agencies to develop innovative campaigns that utilize unconventional mediums to capture audience attention and deliver impactful messages. - **Road Safety:** Opportunity for road safety organizations and government agencies to leverage graphic and shocking displays to raise awareness and improve compliance with traffic laws. - **News and Media:** Opportunity for news organizations and media outlets to partner with creative agencies to create impactful campaigns that promote important social messages and increase engagement. ## Related on Trend Hunter - [Polite Driver Communication Lights](https://www.trendhunter.com/trends/sorry-thanks-car-sign.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Traffic Light-Inspired Benches](https://www.trendhunter.com/trends/traffic-light-bench.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [IoT-Enabled Driving Safety Beacons](https://www.trendhunter.com/trends/sigfox.md) - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md)