# DTC CBD Seltzers Life Seltzer Launches a New Direct-to-Consumer Purchasing Option By Niko Pajkovic | Published 2022-09-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/life-seltzer References: [bevnet](https://www.bevnet.com/news/2022/lift-seltzer-launches-direct-to-consumer-sales) & [liftseltzer](https://www.liftseltzer.com/lift-seltzer-store)  [Lift Seltzer](https://www.trendhunter.com/trends/lift-seltzer-1), a company specializing in [CBD and THC-infused beverages](https://www.trendhunter.com/trends/thcinfused-seltzers), has announced that it will now be selling its full range of drinks direct-to-consumer through Liftseltzer.com. According to the company, the decision to begin selling direct-to-consumer arrives as a result of the increasing demand for its [low-calorie microdose CBD drinks](https://www.trendhunter.com/trends/cornbread-hemp-thc-seltzers). Now, consumers can purchase Lift Seltzer online in three formats: a four-pack, a 12-pack, and a 24-pack. In addition, all of the brand's flavors -- Passion Fruit, Mango, or Blackberry -- will be available for purchase online. "We’re excited to have a new way to get our amazing seltzers to consumers,” said Mark Thever. "And to build our brand in a way that also supports a wider presence.” Image Credit: Lift Seltzer ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 34% | Activity: 58% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Direct-to-consumer CBD Seltzers:** The launch of Lift Seltzer's online shop for CBD-infused drinks creates opportunity for other beverage companies to shift to a direct-to-consumer model. - **Low-calorie Microdose CBD Drinks:** The increasing demand for Lift Seltzer's low-calorie CBD seltzers indicates an opportunity for companies to develop similar products that cater to health-conscious consumers. - **CBD Beverage Industry:** The growth of Lift Seltzer's direct-to-consumer sales highlights the disruptive potential of the emerging CBD beverage market. ### Who This Affects Most - **Beverage:** The launch of Lift Seltzer's online store sets an example for other beverage companies to shift towards selling their products directly to consumers. - **CBD:** As Lift Seltzer expands their range of CBD-infused seltzers, there is potential for more businesses in the CBD industry to explore the market for innovative CBD beverages. - **E-commerce:** The rise in direct-to-consumer sales for CBD-infused beverages highlights the potential for growth in the e-commerce industry, especially for online shops that cater to niche markets. ## Related on Trend Hunter - [Energizing Cannabis-Infused Seltzers](https://www.trendhunter.com/trends/lift-seltzer-1.md) - [Fast-Acting THC Seltzers](https://www.trendhunter.com/trends/fastacting-thc-seltzers.md) - [Free-From Cannabis Seltzers](https://www.trendhunter.com/trends/hi-seltzer.md) - [Low Calorie Cannabis Seltzers](https://www.trendhunter.com/trends/curaleaf.md) - [Slim CBD Sparkling Waters](https://www.trendhunter.com/trends/day-one-cbd-sparkling-water.md) - [Sparkling THC Seltzers](https://www.trendhunter.com/trends/sparkling-thc-seltzers.md) - [THC-Infused Beverage Distributions](https://www.trendhunter.com/trends/mountain-high-seltzer.md) - [Potent Non-Alcoholic Seltzers](https://www.trendhunter.com/trends/tilray-1.md) - [Low-Dose THC Seltzers](https://www.trendhunter.com/trends/anytime-seltzers.md)