# Ads to Avert Destruction 123fleurs.com Campaign Claims Flowers Placate Angry Parisians By Vincent Salera | Published 2009-02-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/life-saving-flowers-123fleurscom-save-your-most-prized-possessions References: [coloribus](http://www.coloribus.com/paedia/prints/2009/02/17/286742/) Men should really be nice to their girlfriends and wives in Paris. If not, they’d better order some flowers quickly from 123fleurs.com to avoid the destruction of prized possessions like their motorcycle, wine collection or matchstick miniature ship. The woman wearing the pink [Chanel](https://www.trendhunter.com/trends/chanel-winter-tale) suit with [mascara running down her face](https://www.trendhunter.com/trends/contemporary-femininity) is a hoot! What an original way to advertise a [flower delivery service](https://www.trendhunter.com/trends/deliveroo-new-arrangements-collection). The ads were created by Callegari Berville Grey, Paris with creative direction by Andrea Stillacci, Luissandro Del Gobbo, Giovanni Settesoldi, and Cedric Auzannet. The copy was written by Benjamin Dessagne. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 24% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Original Advertising Campaigns:** Creating unique and entertaining ads to capture consumer attention and differentiate brands. - **Creative Use of Emotional Appeal:** Leveraging emotions such as humor and empathy to establish a stronger connection with customers. - **Interactive and Engaging Marketing Strategies:** Implementing interactive elements in marketing campaigns to increase consumer engagement and brand awareness. ### Where This Applies - **Flower Delivery Services:** Exploring innovative ways to promote flower delivery services and stand out in a competitive industry. - **Advertising and Marketing Agencies:** Harnessing creativity and originality to develop compelling campaigns that resonate with target audiences. - **Consumer Goods and Retail:** Incorporating emotional appeal and interactive marketing strategies to enhance brand loyalty and drive sales. ## Related on Trend Hunter - [Playful Hide-And-Seek Holiday Campaigns](https://www.trendhunter.com/trends/chaumets-holiday-2025.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Classically French Car Campaigns](https://www.trendhunter.com/trends/oui-oui-baguette-by-renault.md) - [Floral Champagne Pop-Ups](https://www.trendhunter.com/trends/perrier-jouet-house-of-wonder.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Tongue-in-Cheek Bread Campaigns](https://www.trendhunter.com/trends/eat-avec-respect-campaign.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md)