# Stylized Facial Haircut Ads This Ad Promotes the Affordable Life Razor with an Eye Catching Photo By Jonathon Brown | Published 2013-01-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/life-razor References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/01/life-m5-haircut/) If something looks a little off about this photo advertising the Life razor, relax because it's supposed to be that way. This [print ad](https://www.trendhunter.com/trends/lidl-ben-bracken-islay-single-malt) is boldly simple and features very little messaging at all. Instead, the advertising agency that created it (BBR [Saatchi & Saatchi](https://www.trendhunter.com/trends/the-honest-dad-unboxing)) opted for a solitary picture that it hopes will get audiences attention enough to stay in their mind for a while. The picture itself is of a distinguished looking man with a short, yet stylized and wavy hair cut. His [facial hair](https://www.trendhunter.com/trends/supplys-max-razor) is digitally altered to have the same wavy nature as his head's hair. The picture looks normal from a distance, but once audiences see it up close, they'll realize the odd nature of it. The message is that shaving your face with a Life razor won't cost as much as you're hair cut, nor should it. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 8% | Activity: 34% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Simplified Advertising:** Opportunity to create bold and eye-catching ads with minimal messaging. - **Digital Alteration:** Opportunity to use digital manipulation to create visually striking images. - **Visual Puzzles:** Opportunity to engage audiences by using visual tricks and surprises in advertising. ### Sectors Adopting This - **Barber Shop Services:** Provide stylized haircuts and grooming services to cater to the trend of unique facial hairstyles. - **Razor Manufacturing:** Opportunity for razor manufacturers to promote affordable and high-quality shaving products. - **Creative Advertising Agencies:** Opportunity for advertising agencies to develop innovative and attention-grabbing campaigns using visual deception. ## Related on Trend Hunter - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Humorous Male-Targeted Campaigns](https://www.trendhunter.com/trends/the-club-campaign.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Comedian-Backed Razor Campaigns](https://www.trendhunter.com/trends/bic-easyrinse-razor.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Authentic Men-Targeted Campaigns](https://www.trendhunter.com/trends/mentargeted-campaign.md) - [Pivoting Low-Cost Razors](https://www.trendhunter.com/trends/harrys-plus.md)