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# Life Preservers for Animals
ADDI Polar Bear Floaties

By Elsa Blaine | Published 2008-11-15 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/life-protecting-gear-for-animals-addi-polar-bear-life-preservers
References: [addi.se](http://www.addi.se/Eng/concepts/animal.php)

Polar bears and Bengal tigers may soon be wearing life preservers and bullet-proof vests. Designers at ADDI Concepts have created these thought-provoking images of [endangered animals in protective devices](https://www.trendhunter.com/trends/canine-unit) to draw attention to the struggle these beasts are living with.

The [shrinking ice fields](https://www.trendhunter.com/trends/vital-ground-foundation) are leaving polar bears with little 'land' to call home. They must swim miles to find nourishment and resting spots. [Bengal tiger numbers](https://www.trendhunter.com/trends/ikea-sandlpare) have dropped 95% since 1910 from poachers.

The folks at ADDI Concepts hope to inspire people to action. Through a little creative modification, these two powerful photos illustrate the gravity of the situation.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 10% | Activity: 49% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Endangered Species Awareness:** This trend highlights the need for increased awareness and action to protect endangered animals.
- **Protective Innovations:** This trend focuses on the development of protective devices and solutions for endangered animals.
- **Environmental Conservation:** This trend emphasizes the importance of conserving the environment to preserve wildlife habitats.

### Industries Being Reshaped

- **Conservation Organizations:** Conservation organizations can leverage this trend to create campaigns and initiatives that raise awareness about endangered species and their protection.
- **Technology and Design:** The technology and design industry can explore disruptive innovation opportunities by developing advanced protective devices and solutions for endangered animals.
- **Tourism and Ecotourism:** The tourism and ecotourism industry can capitalize on this trend by offering experiences and educational programs that showcase the importance of environmental conservation and the protection of endangered species.

## Related on Trend Hunter

- [Animal-Inspired Habitat Lip Balms](https://www.trendhunter.com/trends/endangered-animal-lip-balm.md)
- [Plastic Bottle Lifejackets](https://www.trendhunter.com/trends/bot-lifejacket.md)
- [Polar Bear-Themed Furniture](https://www.trendhunter.com/trends/polar-bear-bench.md)
- [Animal-Tracking Plush Toys](https://www.trendhunter.com/trends/fahlo.md)
- [Lifesaving Swimming Vests](https://www.trendhunter.com/trends/swimming-vest.md)
- [Beer-Cooled Summer Jackets](https://www.trendhunter.com/trends/tiger-summer-puffer.md)
- [Under-Arm Rescue Floatation Devices](https://www.trendhunter.com/trends/ua80-evolution-vest.md)
- [Large Animal Plush Toys](https://www.trendhunter.com/trends/polar-bear-oversized-plush-cuddle-animal-body-pillow.md)
- [Endangered Animal-Saving Capsules](https://www.trendhunter.com/trends/face-oka-earth-day-pack.md)
