# Cyclist-Protecting Campaigns The Volvo Life Paint Makes Bikes and Helmets Much More Visible By Meghan Young | Published 2015-03-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/life-paint References: [medium](https://medium.com/@GreyLondon/grey-london-volvo-protect-cyclists-with-creation-of-lifepaint-b1c96701c42e) & [volvocars](http://www.volvocars.com) [Volvo](https://www.trendhunter.com/trends/volvo-capsule) has created Life Paint in order to help increase [cyclist safety](https://www.trendhunter.com/trends/cyclist-safety1) on the road. A natural concern of motorists, Life Paint addresses the fact that many drivers don't see bikes on the road until its too late. When spray painted on the surface of both the [bike and helmet](https://www.trendhunter.com/trends/canyon-deflectr-rls-helmet), it turns both into large reflectors. Cyclists who are afraid of the damage Life Paint might do to their frames, it's not only transparent, but washes off as well. Volvo will currently be trialing Life Paint in England, United Kingdom, but it's a product that will catch on quite quickly in other parts of the world. It was developed in collaboration with creative agency Grey London and Swedish startup Albedo100. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 77% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Increased Cyclist Safety:** The Volvo Life Paint addresses the concern of motorists not seeing bikes on the road, making cycling safer. - **Reflective Coating Innovations:** Life Paint's spray-on coating turns bikes and helmets into large reflectors, providing an innovative solution for increasing visibility. - **Collaboration in Road Safety:** The collaboration between Volvo, creative agency Grey London, and Swedish startup Albedo100 highlights the potential for cross-industry partnerships to create innovative products. ### Where This Applies - **Automotive:** The automotive industry can explore incorporating innovative safety features like Life Paint to make vehicles and road users more visible. - **Sports & Leisure:** The sports and leisure industry can leverage reflective coatings like Life Paint to enhance safety in activities such as cycling, running, and outdoor adventures. - **Advertising & Marketing:** The advertising and marketing industry can explore creative campaigns and collaborations similar to Volvo's partnership with Grey London to promote road safety and innovative products. ## Related on Trend Hunter - [Tech-Visible Bike Reflectors](https://www.trendhunter.com/trends/radian-wingman.md) - [Ergonomic Urbanite Bike Helmets](https://www.trendhunter.com/trends/lumos-nyxel.md) - [360° Reflective Pedelec Helmet](https://www.trendhunter.com/trends/reflective-helmet-pedelec.md) - [AI-Powered Cyclist Safety Systems](https://www.trendhunter.com/trends/livall-ai-visual-smart-helmet.md) - [Omnidirectional Bike Lights](https://www.trendhunter.com/trends/vis-lightpool-taillight.md) - [Crank-Powered Bike Light Helmets](https://www.trendhunter.com/trends/wnd-helmet.md) - [Tech-Enhanced Safety Bike Lights](https://www.trendhunter.com/trends/rear-bike-light.md) - [Cyclist Safety-Focused Smart Sensors](https://www.trendhunter.com/trends/cyclist-safety1.md) - [Stylish Safety Stickers](https://www.trendhunter.com/trends/bike-helmet-reflective-star-decals.md)