# Rap Album Birthday Cards This Life of Pablo Merchandise is an Unofficial Birthday Card By Jana Pijak | Published 2016-02-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/life-of-pablo-merchandise References: [etsy](https://www.etsy.com/listing/267957793/happy-birthday-life-of-pablo-kanye-west) Ever since the release of Kanye West's seventh studio album, The Life of Pablo merchandise has been taking the Internet by storm. In addition to official merchandise that was on sale at Kanye's Yeezy Season 3 fashion event in Madison Square Garden, a slew of DIY enthusiasts have also released their own celebratory products, inspired by the music release. Referencing the album's cover art, some of [Etsy's](https://www.trendhunter.com/trends/etsy-and-kacey-musgraves) most memorable The Life of Pablo merchandise includes track list poster art, [statement tees](https://www.trendhunter.com/trends/playboi-carti-supreme) and this [themed birthday card](https://www.trendhunter.com/trends/garbage-pail-kids-2). Rather than spelling out Kanye's latest track list or album name, this greeting repeats a 'Happy Birthday' slogan and is accented with the same typography that adorn the hip-hop album's familiar cover. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 40% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Key Themes Behind This Trend - **DIY Merchandise:** Creating DIY merchandise inspired by popular albums and artists can be a disruptive innovation opportunity for artists and musicians to engage with their fans and create income streams. - **Album Art-inspired Products:** Designing products like posters, tees and greeting cards that are inspired by popular album art can be an innovative venture for designers and artists. - **Personalized Greeting Cards:** Creating personalized greeting cards with unique designs that cater to different occasions and interests can be a disruptive innovation opportunity for startups in the gifting industry. ### Where This Applies - **Music Merchandise:** The music merchandise industry can leverage DIY merchandise trends to expand their product offerings and increase sales. - **Design and Art:** The design and art industry can explore opportunities to create album art-inspired products and attract new clienteles with trendy designs. - **Gifting Industry:** The gifting industry can explore personalized greeting card designs and expand their product offerings to cater to a wider range of occasions and interests. ## Related on Trend Hunter - [Personalized Video Cards](https://www.trendhunter.com/trends/video-cards.md) - [Celebrity Crypto Debit Launches](https://www.trendhunter.com/trends/yzy-card.md) - [Album-Honoring Merch Collections](https://www.trendhunter.com/trends/cherry-bomb.md) - [Album Merch Capsule Drops](https://www.trendhunter.com/trends/dont-tap-the-glass.md) - [Custom Rap Songs](https://www.trendhunter.com/trends/paparap.md) - [Affordable Luxury Streetwear Capsules](https://www.trendhunter.com/trends/20-dollar.md) - [Luxe Artful Limited Vinyls](https://www.trendhunter.com/trends/to-pimp-a-butterfly.md) - [Rapper Merch Collections](https://www.trendhunter.com/trends/bravado-x-dmx.md) - [Festive Digital Musician Greetings](https://www.trendhunter.com/trends/creatacard-greetings.md)