# Behind-The-Scenes Flextography 'Life of a Bodybuilder' by Nadine Stammen Goes Offstage By Marissa Brassfield | Published 2010-02-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/life-of-a-bodybuilder References: [behance.net](http://www.behance.net/Gallery/life-of-a-bodybuilder/423147) 'Life of a Bodybuilder' by Nadine Stammen captures [behind-the-scenes images](https://www.trendhunter.com/trends/holy-ohio) at a bodybuilding event. We see [flexed muscles](https://www.trendhunter.com/trends/bodymax-ai) and fake tans aplenty, but there's also a raw edge that exposes the emotion offstage. It's not as odd of a scenario as I once thought. We've featured a number of [photo shoots](https://www.trendhunter.com/trends/still-life-1) that focus on bodybuilding. After you see more shots from 'Life of a Bodybuilder' by Nadine Stammen above, keep clicking to see more. **Implications** - Offering consumers a behind-the-scenes look at a product and how it is made creates a personal and emotional connection between the buyer and the commodity, making them more likely to purchase the item. This is because insider information seems much more intimate. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 95% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Personalized Consumption:** Providing consumers with a behind-the-scenes look at the production processes creates a personal and emotional connection, increasing the likelihood of purchase. - **Authenticity Marketing:** Exposing the raw emotions and real-life experiences behind a product or brand enhances authenticity and resonates with consumers. - **Emotional Storytelling:** Capturing the raw edge and emotions offstage creates a narrative that engages consumers on a deeper level. ### Where This Applies - **Fashion and Apparel:** Fashion brands can leverage behind-the-scenes footage to showcase the craftsmanship and dedication behind their products, enhancing the perceived value and desirability. - **Fitness and Wellness:** The fitness industry can use behind-the-scenes content to humanize bodybuilding, highlighting the dedication, sacrifices, and emotional journey of athletes, inspiring and engaging potential customers. - **Documentary Filmmaking:** Documentary filmmakers can explore themes of passion, resilience, and emotional vulnerability in various industries, creating compelling content that resonates with audiences and drives social impact. ## Related on Trend Hunter - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Social Camera Fitness Apps](https://www.trendhunter.com/trends/snapfit1.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Iconic Gym Apparel Revivals](https://www.trendhunter.com/trends/onyx-collection.md) - [Reinvented Fitness Design Exhibitions](https://www.trendhunter.com/trends/design-to-move.md) - [Body Composition Analysis Cameras](https://www.trendhunter.com/trends/prism-labs-naked-lens.md) - [Photography Project Series](https://www.trendhunter.com/trends/still-life-1.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [High-Performance Women's Activewear](https://www.trendhunter.com/trends/legendary-capsule-collection.md)