# Super-Expensive Sweeteners Life Mel is the World's Most Expensive Honey By Cowbag | Published 2009-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/life-mel-the-worlds-most-expensive-honey References: [lifemel](http://www.lifemel.com) The world's [most expensive honey](https://www.trendhunter.com/trends/highmgo-manuka-honey), Life Mel, is starting to really create a buzz. Customers are said to be swarming around the product, which is a stingingly expensive £42 for a 120g jar. Life Mel is said to have a long list of [health benefits](https://www.trendhunter.com/trends/comvita). It's made from bees that gather honey from herbs like Siberian ginseng and echinacea, two herbs that are said to boost the [immune system](https://www.trendhunter.com/trends/variety-honey-sticks). **Implications** - With the news that much of society's health is going down the drain, many businesses have started to create products to try and help the situation. People who want to lead healthy lives buy these innovative health products in hopes of staying happy and healthy. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 2% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Expensive Health Products:** The rising demand for innovative health products provides an opportunity for businesses to develop expensive yet effective solutions. - **Herbal Honey:** The incorporation of herbs in honey production opens up a new market and appeals to health-conscious consumers. - **Immune System Boosters:** Introducing products that help boost immunity can be a game-changer for businesses tapping into the growing health market. ### Who This Affects Most - **Food and Beverage:** Companies in the food and beverage industry can benefit from incorporating expensive yet healthy products such as herbal honey in their offerings. - **Health and Wellness:** Businesses in the health and wellness industry can explore the potential of incorporating immune system boosters like Life Mel in their products. - **Agriculture:** Agricultural businesses can benefit from exploring and cultivating new and unique herbs to cater to the growing demand for herbal ingredients in food and beverage products. ## Related on Trend Hunter - [Honey-Infused Organic Waters](https://www.trendhunter.com/trends/honey-infused-organic-water.md) - [Unfiltered Fair Trade Honeys](https://www.trendhunter.com/trends/organic-hive-honey.md) - [Plant-Based Honey Alternatives](https://www.trendhunter.com/trends/plant-based-honey.md) - [Superfood Creamed Honeys](https://www.trendhunter.com/trends/creamed-honey.md) - [Honey-Sweetened Gummies](https://www.trendhunter.com/trends/honey-sweetened-gummies.md) - [Honey-Sweetened Soft Drinks](https://www.trendhunter.com/trends/hive-mind-honeyade.md) - [Bee-Free Honey Menus](https://www.trendhunter.com/trends/melibio.md) - [Liquid Honey-Based Gummies](https://www.trendhunter.com/trends/honeygum.md) - [High-Grade Honey Launches](https://www.trendhunter.com/trends/highmgo-manuka-honey.md)