# Perfectly Portioned Pitchers The 'Life Measured' Pitcher Tracks Daily Water & Liquid Consumption By Ady Floyd | Published 2015-08-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/life-measured References: [design-milk](http://design-milk.com/life-measured-pitcher-multitasks/) & [thisismold](https://thisismold.com/) Brooklyn-based design studio Visibility partnered with MOLD to create this water consumption-monitoring pitcher called 'Life Measured.' The handy pitcher is sectioned into perfect portions that are indented at each one-cup level. The pitcher's indents can be sectioned off using multi-toned colored bands, which are provided with the product. The Life Measured pitcher is specifically designed to monitor daily water consumption, which frequently goes unnoticed. By keeping track of water, consumers will know whether to reduce or increase their daily intake. For example, a colored band can section off a portion of the water needed in order to maintain a healthy diet. Another section can represent the water needed to provide houseplants with proper nourishment. Another handy way to use the pitcher is to create boozy beverages. In this case, the bottom level of the pitcher can be sectioned off to represent the booze and the rest should be filled with a mixer. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 12% | Activity: 3% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Water Consumption Monitoring:** The 'Life Measured' pitcher tracks daily water intake, offering opportunities for personalized hydration solutions. - **Portion Control:** The pitcher's indents and colored bands provide a convenient way to measure and manage portion sizes in various contexts. - **Functional Design:** The Life Measured pitcher combines practicality with aesthetics, merging utility and style in everyday hydration. ### Sectors Adopting This - **Health and Wellness:** The water consumption monitoring trend opens up opportunities for health-focused companies to develop innovative products and services. - **Hospitality and Food Service:** The portion control trend presents opportunities for restaurants, cafes, and catering companies to offer curated portions and personalized meal plans. - **Home Goods:** The functional design trend creates possibilities for home goods brands to design and market aesthetically pleasing products that serve a practical purpose. ## Related on Trend Hunter - [Ingredient-Measuring Cocktail Pitchers](https://www.trendhunter.com/trends/ezdrinks-cocktail-pitcher-and-recipe-rulers.md) - [Automatic Water Filter Pitchers](https://www.trendhunter.com/trends/automatic-water-filter.md) - [Hydration Tracking Tools](https://www.trendhunter.com/trends/water-watch.md) - [Shifting Hydration Cup Concepts](https://www.trendhunter.com/trends/tilting-water-cup.md) - [Feline-Inspired Kitchenware](https://www.trendhunter.com/trends/balvi-meow-water-jug.md) - [Colorful Elevated Glassware Lines](https://www.trendhunter.com/trends/elevated-glassware.md) - [Oversized Hydration-Tracking Water Bottles](https://www.trendhunter.com/trends/ghydion-gallon.md) - [Connected Hydration-Tracking Eco Caps](https://www.trendhunter.com/trends/pul-smartcap.md) - [Self-Measuring Cocktail Glasses](https://www.trendhunter.com/trends/elevated-craft-hybrid-cocktail-glass.md)