# Grand Grayscale Editorials LIFE Magazine 'Ningbo' Epically Showcases the Chinese City By Meghan Young | Published 2013-04-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/life-magazine-ningbo References: [trendland](http://trendland.com/matthieu-belin-for-life-magazine/) & [matthieubelin](http://www.matthieubelin.com/32057/1257221/fashion/life-fash-story-ningbo) French photographer Matthieu Belin has made a name for himself capturing epically beautiful scenes in cities across China, a country he is currently living and working out of. His latest editorial, LIFE Magazine 'Ningbo', doesn't disappoint. Shot entirely in black and white, it depicts the grandness of each architectural element while adding a whimsical storyline through the use of model Lucy. Interplaying light, time and contemplation, the LIFE Magazine 'Ningbo' editorial is a testament to Belin's talent. He says, "Exploring consciousness through the eye of possibility, I am unendingly fascinated by the mysteries of form and the surprising secrets they can unveil." The photoshoot was produced by Sun Ting Ting with styling by Rebecca Wang and makeup by Jun Jun. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 71% | Activity: 58% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Black-and-white Photography:** The trend of black-and-white photography is growing, creating opportunities for photographers to showcase the grandness of architectural elements. - **Whimsical Storytelling:** Whimsical storytelling in editorial photography is becoming popular, providing opportunities for photographers to create engaging narratives through models and props. - **Exploration of Consciousness:** The trend of exploring consciousness through photography is emerging, presenting opportunities for photographers to capture and showcase the mysteries of form and secrets of architecture. ### Who This Affects Most - **Photography:** The photography industry can leverage the trend of black-and-white photography and whimsical storytelling to create visually stunning and engaging editorials. - **Fashion:** The fashion industry can collaborate with photographers to incorporate black-and-white photography and whimsical storytelling in fashion editorials, creating unique and captivating visuals. - **Architecture:** The architecture industry can collaborate with photographers to capture and showcase the grandness of architectural elements through the trend of black-and-white photography, highlighting the intricate details and design. ## Related on Trend Hunter - [Photographer-Collab Card Games](https://www.trendhunter.com/trends/artiste-series.md) - [Monochrome Living Spaces](https://www.trendhunter.com/trends/grigio-verde.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Paper Curvature Lights](https://www.trendhunter.com/trends/paper-curves.md) - [Photography Project Series](https://www.trendhunter.com/trends/still-life-1.md)