# Cinematic Asian Captures The LIFE Magazine 'Guizhou' Editorial is Mysterious and Elegant By Meghan Young | Published 2013-01-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/life-magazine-guizhou References: [behance.net](http://www.behance.net/gallery/LIFE-Magazine-Guizhou/6496147) & [matthieubelin](http://www.matthieubelin.com/) Culturally cinematic, the [LIFE Magazine](https://www.trendhunter.com/trends/hydrafacial-treatments) 'Guizhou' editorial is captivating on two very obvious levels. First of all, the scenes are simply spectacular. Shot on location in the Guizhou province in China, the foggy backdrop of fields and hills lend a mysterious and subdued mood that the models embrace entirely. Secondly, the photoshoot showcases elegant ensembles that have been clearly inspired by [traditional Asian attire](https://www.trendhunter.com/trends/chinese-golden-age-models). Modernized in terms of fit, material and patterns, the outfits are nevertheless beautifully proper and sophisticated. Lensed by Matthieu Belin, a fashion photographer based in Shanghai, China, the LIFE Magazine 'Guizhou' editorial highlights both men's and women's fashion. Complemented by the lush greenery and mystical grey skies, the stylish ensembles stand out strikingly, grabbing people's attention immediately. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 96% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Culturally Cinematic Photography:** Captivating and visually stunning photoshoots that combine elements of culture, fashion, and mystique to create an immersive experience for viewers. - **Modernized Traditional Attire:** Incorporating traditional Asian fashion into contemporary designs, creating a fusion of old and new that appeals to a wide range of consumers. - **Location-based Fashion Shoots:** Utilizing unique and picturesque destinations as backdrops for fashion editorials, creating an enticing and visually captivating storytelling experience. ### Where This Applies - **Fashion Photography:** Opportunities to incorporate elements of culture, nature, and innovation into fashion photography, creating visually stunning and thought-provoking imagery. - **Fashion Retail:** Incorporating modernized traditional attire into product offerings, targeting consumers who appreciate a fusion of cultural heritage and contemporary designs. - **Travel and Tourism:** Collaborating with fashion brands to showcase their products in unique and beautiful locations, creating experiential content that inspires travel and exploration. ## Related on Trend Hunter - [Chinese Luxury Brand Collections](https://www.trendhunter.com/trends/zouxin.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Nostalgic Luxury Pop-Ups](https://www.trendhunter.com/trends/celines-zhangyuan-popup.md)