# Cutevertising for Conservation Life Magazine Shows Baby Animals to Stir Our Emotions By Cowbag | Published 2009-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/life-magazine-baby-animals References: [life](http://www.life.com/image/82763409/in-gallery/28252/ugliest-baby-animals) This gallery from Life Magazine captures together some of the [ugliest baby animals](https://www.trendhunter.com/trends/food-lion1) in a remarkable series of photographs that would melt even those with stony hearts. Animals featured in the Life Magazine shoot include a parrot, an insanely freaky baby panda, something that looks like a dinosaur, and even a sloth. Behind the cuteness there is a serious message too, as [many of these animals are endangered](https://www.trendhunter.com/trends/return-of-the-cheetah) and galleries like this illustrate the importance to try and save their species. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 88% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Conservation Through Cutestuff:** Marketers can leverage on the power of cuteness to drive conservationist agendas. - **Emotional Advertising:** Emotional advertising is an effective way of appealing to the audience to take a call to action. - **Endangered Animal Sympathizing:** Endangered animal sympathy campaigns are necessary to educate and raise awareness among people. ### Industries Being Reshaped - **Wildlife Conservation:** Wildlife conservation industry can embrace cute branding to promote their work. - **Advertisement:** Companies involved in advertisement can leverage on cute stories to touch emotions. - **Photography:** Photography industry can aim and target conservation campaigns to promote endangered species. ## Related on Trend Hunter - [Educational Candy Toy Products](https://www.trendhunter.com/trends/yowie-baby-animals.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [AI-Enhanced Pet Adoption Photos](https://www.trendhunter.com/trends/personality-pics.md) - [Brand-Led Endangered Animal Programs](https://www.trendhunter.com/trends/endangered-animal-program.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Almost-Extinct Animal Sculptures](https://www.trendhunter.com/trends/fauna-series.md) - [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md) - [Animal-Tracking Plush Toys](https://www.trendhunter.com/trends/fahlo.md) - [Hygienic Hippo Campaigns](https://www.trendhunter.com/trends/confessions-of-moo-deng.md)