# Underemployment Advertising The Life is Too Short Campaign for JobsInTown.de Targets Bad Jobs By Meghan Young | Published 2011-03-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/life-is-too-short References: [fubiz.net](http://www.fubiz.net/2011/03/21/life-is-too-short-campaign/) & [s-f](http://www.s-f.com/)  The Life is Too Short ad campaign is perhaps one of the most original and clever ones I have come across in a long while. Created for a German job employment website, Jobs In Town, the campaign centers on the tagline "Life is too short for bad employment." Created by the Scholz & Friends Berlin ad agency, the Life is Too Short campaign for Jobs in Town features workers actually stuck in their sad-and-sorry job situation. Cramped and curtailed from their true lot in life, these ads portray how many people feel in their everyday lives. Although I think these are print ads, I would love to see the Life is Too Short campaign to be executed in an interactive fashion. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Related on Trend Hunter - [Sultry Soundvertisements](https://www.trendhunter.com/trends/radio-festival-ads.md) - [Virtual Visit Campaigns](https://www.trendhunter.com/trends/lynx-augmented-reality-angels.md) - [Pounding Headache Campaigns](https://www.trendhunter.com/trends/saridon-ads.md) - [Recycled Ad Campaigns](https://www.trendhunter.com/trends/nike-better-world.md) - [Literal Face Books](https://www.trendhunter.com/trends/written-portraits-by-van-wanten.md) - [Artistic Half-Drawn Campaigns](https://www.trendhunter.com/trends/gabriel-moreno-vogele.md) - [Colorful Car Campaigns](https://www.trendhunter.com/trends/renault-twizy.md) - [Athletic Projection Promotions](https://www.trendhunter.com/trends/adidas-is-all-in.md) - [Macho Museum Ads](https://www.trendhunter.com/trends/smithsonian-historically-hardcore-museum-marketing.md)