# Life-Loving Linens A 'Life is Fantastic' Tea Towel is an Everyday Reminder to Be Grateful By Amelia Roblin | Published 2015-12-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/life-is-fantastic References: [betterlivingthroughdesign](http://www.betterlivingthroughdesign.com/accessories/life-is-fantastic-tea-towel-x-david-shrigley/) & [thirddrawerdown](http://www.thirddrawerdown.com/products/life-is-fantastic-tea-towel-david-shrigley) It is magical to come across a piece like David Shrigley's 'Life is Fantastic,' only to rediscover it printed on a tea towel. The Scottish artist's work has found its way across the Europe and Australia in many forms, and in the case of this particular design, it's been blow up to the scale of an urban train station, and shrunk down here to the size of a cloth. This resizing and relocation still effectively sends a daily message that life is not to be taken for granted. The [digital print on pure linen](https://www.trendhunter.com/trends/textile-excellence) is all the more fitting within the kitchen, given the [whimsical pink ice cream](https://www.trendhunter.com/trends/studio-tigress) that features prominently in the piece. Everybody should incorporate something small and uplifting like the 'Life is Fantastic' tea towel into their homes, serving as reminders to appreciate simple pleasures. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 70% | Activity: 28% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Positive Affirmation Products:** Disruptive innovation opportunity: Develop more products that incorporate positive messages to spread joy and gratitude. - **Art-inspired Home Decor:** Disruptive innovation opportunity: Fuse art with everyday household items to elevate the aesthetic value of functional objects. - **Digital Printing Technology:** Disruptive innovation opportunity: Improve digital printing capabilities to reproduce intricate designs on various textiles. ### Sectors Adopting This - **Home Goods:** Disruptive innovation opportunity: Create innovative home goods that inspire and uplift the consumer's mood. - **Art and Design:** Disruptive innovation opportunity: Explore collaborations between artists and designers to create unique and accessible art-inspired products. - **Printing and Textiles:** Disruptive innovation opportunity: Develop advanced printing technologies that enable high-quality, detail-oriented designs on different types of fabrics. ## Related on Trend Hunter - [Artful Graphic Beach Towels](https://www.trendhunter.com/trends/artist-terry-beach-towel.md) - [Collaborative Tea Towel Designs](https://www.trendhunter.com/trends/tea-towel-design.md) - [High-Performance Reversible Towels](https://www.trendhunter.com/trends/everlayer-1.md) - [Elegant Organic Bath Towels](https://www.trendhunter.com/trends/baina.md) - [Daily Inspirational Quotes](https://www.trendhunter.com/trends/be-better.md) - [Surrealist-Inspired Tea Pots](https://www.trendhunter.com/trends/tea-for-two-collection.md) - [Creature-Inspired Home Good Lines](https://www.trendhunter.com/trends/charles-jeffreys-loverboy.md) - [Eye-Catching Tabletop Designs](https://www.trendhunter.com/trends/tabletop-design.md) - [Love-Reminding Kitchenware](https://www.trendhunter.com/trends/i-love-you-because-mug.md)