# Festival Energy Sponsors GHOST ENERGY is Life is Beautiful Festival's Exclusive Energy Partner By Kanesa D | Published 2022-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/life-is-beautiful References: [bevnet](https://www.bevnet.com/news/2022/ghost-energy-announced-as-exclusive-energy-partner-for-life-is-beautiful-festival) & [ghostenergy](https://ghostenergy.com/)  GHOST is now confirmed to be the [Life is Beautiful](https://www.trendhunter.com/trends/lth-supplement-line) festival’s official energy drink partner, allowing the energy drink brand to bolster its domestic and international presence. During the festival, GHOST will offer attendees a GHOST Lounge to unwind at, in addition to video game elements that festival-goers can experience firsthand. GHOST will also host a HAPPY HOUR promo at the GHOST Bar where consumers can purchase ‘HYDRATION’ sticks and GHOST energy drink coolers. [GHOST ENERGY’s](https://www.trendhunter.com/trends/philadelphia-phillies) ‘ORANGE CREAM’ flavor will be sold with custom Life is Beautiful sleeves along with GHOST ENERGY x [SOUR PATCH KIDS’](https://www.trendhunter.com/trends/sour-strips-appleberry-ghost-energy-drink) ‘BLUE RASPBERRY’ which is available at GA and VIP bars. VIP attendees will receive a custom GHOST x Life is Beautiful hat with their purchase. For more information, consumers can visit GHOST ENERGY’s website. Image Credit: GHOST ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 47% | Activity: 53% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Festival Sponsorship:** Companies aiming to gain exposure and expand their customer base should consider sponsoring festivals with unique and engaging experiences tailored to the event's audience. - **Branded Promotions:** Offering exclusive and branded products or experiences at festivals is a great way to create buzz and excitement around a product and increase brand loyalty. - **Experiential Marketing:** Creating immersive and interactive experiences at festivals allows brands to engage directly with consumers and form deeper connections with them, leading to increased brand recognition and sales. ### Industries Being Reshaped - **Beverage Industry:** Energy drink and other beverage companies should look into festival sponsorships as a way to stand out in a crowded market and increase sales through unique and engaging experiences. - **Event Industry:** Event planners and organizers can offer branded promotions and experiential marketing opportunities to sponsors to generate more revenue and create a more memorable event experience for attendees. - **Gaming Industry:** Partnering with festivals and events to offer immersive gaming experiences and branded promotions can help gaming companies expand their reach to new audiences and increase brand loyalty among existing customers. ## Related on Trend Hunter - [Ready-to-Drink Hydration Product](https://www.trendhunter.com/trends/ghost-hydration.md) - [Baseball-Inspired Energy Drinks Partnerships](https://www.trendhunter.com/trends/philadelphia-phillies.md) - [Caffeine-Free Hydration Beverages](https://www.trendhunter.com/trends/ghost-hydration-drinks.md) - [Carnival Candy Energy Drinks](https://www.trendhunter.com/trends/ghost-energy-bubblicious-cotton-candy.md) - [Tequila-Supported Music Venue Agreements](https://www.trendhunter.com/trends/music-venues-in-boston.md) - [Beverage-Focused Esports Deals](https://www.trendhunter.com/trends/ghost-gaming-2.md) - [Festival Hydration Drink Campaigns](https://www.trendhunter.com/trends/electrolit-activation.md) - [Horror-Inspired Energy Drinks](https://www.trendhunter.com/trends/witchs-brew-energy.md) - [Esports Energy Sponsorships](https://www.trendhunter.com/trends/g-fuel-6.md)