# Free Trips for City Publicity Town of Cranfills Gap, Texas Heads to Las Vegas Gratis By Going Like Sixty | Published 2008-12-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/life-imitates-art-cranfills-gap-texas-moves-to-las-vegas References: [blackbookmag](http://www.blackbookmag.com/article/entire-town-of-cranfills-gap-heads-to-vegas/5388#When:21:31:00Z) There is a hugely popular play ‘Tuna Goes to Vegas,’ which is a take about a bunch of folks from the [small town of Tuna, Texas](https://www.trendhunter.com/trends/tuna-cans-film-festival) going to Sin City. In a life-imitates-art moment of zen, some advertising genius figured this would be a great marketing trick in practice. The entire over-21 population of Cranfills Gap, Texas was given a [free pass to Vegas](https://www.trendhunter.com/trends/las-vegas-giveaway)--if they agreed to be filmed 24/7. One couple even decided to express their true love and get hitched in a [drive-through chapel](https://www.trendhunter.com/trends/dip-themed-wedding). ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 25% | Activity: 15% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Hyperlocalized Marketing:** Offering free trips to specific towns as a way to promote products, services and experiences can be a new form of hyperlocalized marketing. - **Real-time Content Creation:** Creating real-time content by following the day-to-day lives of people in a specific town or city can be a new trend in marketing and advertising strategies. - **Viral Campaigns:** Using viral campaigns that involve real people and their experiences in a specific location can generate buzz and virality for brands and businesses. ### Industries Being Reshaped - **Tourism:** Tourism industries can leverage this type of promotion to promote travel destinations and generate interest in local tourism offerings. - **Film and Entertainment:** Film and entertainment industries can use this concept to create real-time documentaries or reality shows that are centered around specific towns or locations. - **Hospitality:** Hospitality industries can leverage this trend to promote hotels, resorts, and other accommodation options in a specific location or town. ## Related on Trend Hunter - [Vegas-Themed Wedding Packages](https://www.trendhunter.com/trends/vegasthemed-wedding-package.md) - [Branded Free Wedding Events](https://www.trendhunter.com/trends/get-married-at-serendipity3.md) - [Burger Brand-Sponsored Weddings](https://www.trendhunter.com/trends/whatawedding.md) - [Early Retirement Communities](https://www.trendhunter.com/trends/the-cantinas.md) - [Meat-Themed Vacation Giveaways](https://www.trendhunter.com/trends/wild-west-steakcation.md) - [Travel-Inspired Toy Catalogs](https://www.trendhunter.com/trends/tennessee-playcation.md) - [Canadian Tourism Campaigns](https://www.trendhunter.com/trends/caleb-simpson.md) - [Interactive Traveler-Focused Campaigns](https://www.trendhunter.com/trends/100-travelers.md) - [Cost-Saving Hotel Promotions](https://www.trendhunter.com/trends/beach-town-travel.md)