# Message Filled Coffee Cups Caribou Coffee Introduces Life Encouraging Coffee Cups By Ian Andrew Panganiban | Published 2013-03-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/life-encouraging References: [designtaxi](http://designtaxi.com/news/356781/Coffee-Cups-Feature-Inspiring-Messages-About-Life/) & [cariboucoffee](https://www.cariboucoffee.com/page/1/about-our-coffee.jsp) It's not uncommon for people to feel depressed, lost and anxious every so often, and when those feelings do arise, sometimes all a person needs are some encouraging words. [Caribou Coffee](https://www.trendhunter.com/trends/summer-deal) has just introduced a new line of life-inspiring [coffee cups and napkins](https://www.trendhunter.com/trends/tim-hortons-vintage-cup) that's sure to brighten any person's day. The allegorical designs of the [coffee company](https://www.trendhunter.com/trends/cambio-roasters) were created by the people at Minneapolis-based advertising agency Colle+McVoy. Phrases such as "life is taking a stand when you're sitting down" are just those little pick-me-ups that every coffee drinker can use in their daily routine. It's small notions such as these charming coffee cups that really make a difference in a person's life. Just like in Daniel Powter's song, if you're having a bad day, just take one of these down. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 65% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Life-inspiring Coffee Cups:** Opportunity for coffee companies to incorporate uplifting messages on their products to enhance customer experience and promote positivity. - **Allegorical Design:** Chance for advertising agencies to create symbolic and meaningful designs on various products to evoke emotions and resonate with consumers. - **Positive Messaging:** Growing trend of infusing positive messages and affirmations in everyday products to foster a sense of well-being and happiness. ### Sectors Adopting This - **Coffee Companies:** Coffee companies can explore the use of inspirational messaging on their cups and packaging to differentiate their brand and attract customers. - **Advertising Agencies:** Opportunity for advertising agencies to collaborate with brands and create impactful designs that communicate deeper meanings and connect with consumers on an emotional level. - **Product Personalization:** Growing demand for customized products that incorporate personalized messages and uplifting quotes to provide a unique and uplifting experience for consumers. ## Related on Trend Hunter - [Optimistic Coffee Shop Partnerships](https://www.trendhunter.com/trends/philz-coffee-and-simon-sinek.md) - [Cheeky Coffee Ads](https://www.trendhunter.com/trends/starbucks-new-ads.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Wintry Cartoon Cups](https://www.trendhunter.com/trends/grinchthemed-cups.md) - [Iconic Cartoon Drinkware](https://www.trendhunter.com/trends/starbucks-and-peanuts.md) - [Mental Health Coffee Blends](https://www.trendhunter.com/trends/the-coffee-foundation.md) - [Charming Cartoon Cafe Cups](https://www.trendhunter.com/trends/reusable-cup-giveaway.md) - [Limited-Edition April Fool's Lines](https://www.trendhunter.com/trends/oops-collection.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md)